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20129

AdWords
YouTube

YouTube

iPad

(memex-1/memex-2)
MEMEXMEMEX
MEMory EXtenderiPad

WikipediaQA

DARPA
MITAspen
Movie Map

30

WikipediaiPad

HyperText
HyperTest
linear
non-linear

AppleMacintosh
Hyper CardHyper Card

HyperCard

WWW: World Wide WebTim Bernners-Lee

Information Management: A
Proposal
HyperCard

sixdegrees
friendsterSNS

4YouTube
YouTube

YouTube
Broadcast YourselfTube

YouTube

sixdegrees
N
Yahoo!sixdegree
YouTube

5 CM

YouTubeMcNuggets Rap

YouTube

CM
Actual User-generated Content

CM

McNugget Rap

YouTube

YouTube

EA

YouTube
EAYouTube

YouTube

PERSON OF THE YEARYou.

Reservation

Impression/ReachAcceptancy/Relevancy
Impression/Reach

Blyk

SIM
NTT
SIMSIM
OB
SIM

SIM
Blyk

8Share
Share of Voice

SOV
(Share of Voice)SWU(Share with Users)

Golf Tips

Pre-owned

Pre-owned

9masstribe

tribetribe

tribe
tribe

tribe

tribemass
ESPN
10 Games


X Gamse
BMX
(Board)Brade

eXtreme sports
BMXtribe
tribe
tribetribes
tribe

mass
tribe

masstribe

10

T
mass
mass
mass
mass

mass

masstribe

CM
CM

11

CM

FOLLOW AVATAR

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