Jim Stroud / Atlanta, GA / jimstroud@jimstroud.com / 404-939-5752
Social Media Development Manager / Trainer / Public Speaker / Online Community Manager
SUMMARY
Jim Stroud has an expertise in Internet Research, Community Management and Social Media that has been leveraged heavily in the area of Education, Recruiting and Competitive Intelligence. In addition to that, he is an accomplished Blogger, Public Speaker and Trainer. Furthermore, as a recognized voice in the recruiting community he has been quoted often in both mainstream and niche media.
FORTUNE 500 COMPANIES SERVED
* Microsoft
* Google
* Siemens
* MCI
AREAS OF EXPERTISE
* Intrapreneur
* Online Community Management
* Social Media Development
* Instructional Design
* Public Speaker
* Online Research
* Innovative Thinking
* New Media Content Development
* Recruiting
* Sourcing
* Training
EMPLOYMENT HISTORY
March 2008 – Present
SOCIAL MEDIA DEVELOPMENT MANAGER, GlobalEnglish, Brisbane, CA
While working remotely from Atlanta, I developed and implemented innovative strategies for web-based user procurement for the English learning community – EnglishCafe. I also acted as a community manager keeping our users engaged and converting them into evangelists for the EnglishCafe brand. My duties also extended to content creation and management, competitive intelligence and working with web developers in the design and usability of the web site. I also lead a team of marketing interns to perform various SEO and community engagement tasks.
During my tenure at EnglishCafe, my duties included but were not limited to the following:
> Community Management
* Managed content from internal thought leaders and community for placement on the homepage.
* Planned and oversaw the organization’s promotion activities specifically linked to its web presence.
* Created, engaged and grew a thriving online community of over 50,000 English learners across multiple social networks (such as YouTube, Facebook and Twitter) along with consistent interaction of 90,000+ members on the EnglishCafe website.
* Created and facilitated online contests for the purposes of retaining members and attracting new users to EnglishCafe.
* Experimented with various online web 2.0 tools, introduced them to the community, then gauged user reactions to make compelling arguments for new website functionality.
> Content Creation and Management
* Produced 350+ blog posts that included original podcasts, videos and comics that I created.
* Produced several English lessons and how-to articles for the “Help Section” of the website.
* Produced 2 video series for English learners and a podcast series for English teachers and distributed them online and via iTunes.
* Managed content from internal thought leaders and community for placement on the homepage which changed twice daily.
> Social Outreach
* Prepared reports on online initiatives, including charts and graphs, and presented recommendations for action plans to management.
* Managed a blogger outreach campaign for the purposes of attracting teachers to participate on the EnglishCafe platform.
* Used a video series and contests to drive traffic to various landing pages in order to attract new users, increase community engagement and sell company products.
Competitive Intelligence
* Researched, analyzed, and monitored financial, technological, and demographic factors in order to capitalize on market opportunities and minimize the effects of competitive activity.
* Monitored user sentiment on EnglishCafe and competitor websites in order to formulate best practices.
Original Title
Resume of a Social Media Manager, Community Manager and Video Producer
Jim Stroud / Atlanta, GA / jimstroud@jimstroud.com / 404-939-5752
Social Media Development Manager / Trainer / Public Speaker / Online Community Manager
SUMMARY
Jim Stroud has an expertise…