You are on page 1of 57

II.

\J

~~c~1
00~u:=;:::u 01

02 03
04

-.

~~AtSNS

At* ~~.i!~

.R.~

~ '~::s.p;:~NS A~~ T:!~il~ .£~' g S ~£f"jl~tI-~-'T'-2f~~'2_fB-'T'-7f 2011\:j 7~ 12'§j ~Ef-£IQlojIAi .5!..::llB LH~~ Clf~2_~ ~2.IB ~ gjLICf

Network ServiceQ

01
Key Principles

• ~~Af ~ ~¥ t!-711AI-C- ~ ~~71t!-£1 ~~~~ ~¥ ~ ~~ ~~, LH¥ AI~ Ojl[cf2f SNS~ Af~-oHo~i5"fot~¥ ~ ~~71t!-£1 Aft)-i!f 71~ ~.5:!.~ .5:!..2.-OHo~ i5"1-C~<S:l£1-,¥7f S:J~ ~ ~{d-oHo~Ej-cf, • cf~£1 ,2fR 'tl~~ ~~Af ~ ~¥ t!-71IA~OI SNS~ ir.R<S:l~i5"f711 f~i5"f71 A

q.I-OHAi ~{d-oHo~~ 71E<S:l'tl~Olcf,

~6.JA:f~ g2f~~

~EJ-2~

!!-~Ojl ~g,j~ A:1\:Ief, ~;3012f5:.2..1~01 ~ef'21 tj~7f, 6.J~-2J"t!-,~h, ~~ g

[}j1;\1A:1~~2171 tjOjI t!-iC1¥Ai2..1 ~~DlqOi 2f~ .§..5:!.~ Ojl~'2j ~ -=f1'6'fA:f.

SNS2..1¥<S:l~EJ-Af~~ ~Ol ~~~

.g.REJ-~~ 71~01 ~~£17iLf

A:1<S:l~<S:l7\~-0 e '

T S:Jef,.:J.2iEJ-e~ ~ rrloH7f ~¥ ~ ~~71t!-OjI {d~'6'f711¥~

• ~;5,J4 : ~~o~:;q
~6.JA:f7f SNS~ Af~'6'f'21Ai {l~OI .!:c.~£I<;ief'21, 7~~<S:l~ SNS~ Af~~ ~SfOjI5:. ~<S:l2..ID A:I'§ T~{OjI ):lief, 01 ~SfOjI~ A:f{lOI ~-=f1~A:1~~'6'1 ~f 1~ o~o~ EJ-ef,~7\~ ~¥ ~ ~~71t!-OjI7\~6.J .g.012f~ Af~l!f 01;; ~~ ~~'6'1 ~f s:,tCi2f5:., Lf2..17~~<S:l~ ~~o ILf 2..1{1 ¥Ai2..1 ~~<S:l~ ~~~ ~ ~ ~'§ef, ~ .H.~oHAi

~~ j;:f~<S:l~'2j, 7~~<S:l2=:, ~

~~ ~c~ Af~'6'fA:1~A:f, 2~017iLf

;:jlEJ-'2jAf, ~~71t!- LHOjIAi~\;j"~ T ):li~ Oi[CiEJ-!-~5:. SNSOjIAi '6'fA:1 ! ~A:f, Lf2f ~¥ ~ ~~71t!- 2Ef. t!-iC1tgdT/-OjI ~g,j ~ A:1711 T S:Jef, [cf2f ~

SNS2..1 7f~

e =;~~ ~~~<S:l'2l

[~.g.D~~117f OfLI2f ~~~<S:l'2l7H'2l D~~112f t:!~.5:!.cf~ -2{.2..lilW2f ~~[H ~~~ ~

~ ~Olcf, 0IOjI[[f2f ~~~'2l~.5:!.

2f~ '2l~~ ~~R7f

S:JODt Ol~ ~oH ~~DlqO,-2{OjIA, {l£I.s:.~ ~OfLf7f 71'tl~~~oHo~'5'fD~

o~EJ-cf,gj--2{~'2l'§ Af~~ I::Jf~~~~EJ-[iIOIE,~

~~Dlqo, ~I

AfOIEOjI~ D~~ '[~~ -§-Ol~2mcf,

'[~~ 01~01 fZi~'2!EJ- -§-~ S:J711 LH~~ ~gj-oHo~ of~

q.loH~ Af~~2..1 t!{;j~ '~P,LfAf~~017f;t1

EJ-cf,~~Af£I2..1 ~Sf, ~

~~Ol ';;-~OjI711 01~01 S:J::Ll 0,[8 0,~711 !!"~~ cf~ -§-Ol fZitgJ~ T S:J~ 3;!Olcf,
~1[iI*~

T S:J~AI ~ ~'tl';;-~2..1 (~,@OjIA, ~~ ~


71t!~ ,§21 ~21~[il.s:.-§OI'§cf'21 ~

~~A'I::JI.A..~ ~21::Ll, ~~A'I::JI.A..OjI :J~ T S:J~ ~Ail~ ~ '2l~'5'f::LloH~'5'fDt S ~~<S:l~ 7f;t1 S:J~ 3;!01~

• ~~;ii:110' CLO~A~ L:.....!---, . 100


-§-S:!.

DlI;\IAI ~ ~ 7H~~

llH

8"iI:0-1 ~AE q.1.2f2..1 DlI;\IAI'2.!-~7H~~ 3;!01OfLI2f DlI;\IAI~ 7H~H Ol~ !!-~~ 3;!~ -l:!~EJ-q.

~~-2J-, OIOIAI ~2..1q~EJ-~EH~

02
Response process

ef~~ SNS !!-~ .g.OjI LfEfLf~ ';:;-eJ'tl~OjI [HE]- [H~ lIS=AiIA~ 5:.~:2.fE]- 3;!OI ef, .3J11~~, ~7f, [H~ AilI[Pll~
~ ~gj-'5'f.:::L!. S:Jef, ~6.JAf~~ Of~HAI~ ~ !!-~~ Lf~OfA:IDt
:z{

87110jl"l§1RE]-2..1.Af~~ .AIA~

';:;-eJ~2..1ILlcl:!!jOjI [HE]- t:!~<S:l 2..1.Af~~ 71fr~

T S:Jef,

No

No
~~Ojl

[HoH ~~fif~ LH~<2.!7f?

No
~~@~~7f 5?J~7f?

No

~g{.£IOj

No

Yes

Yes

01

g2f~-2J-OjIAi A:fOfR~~

~oH Ef~l!f tj-711~ ~.:::L!.fA:Ii5"i-C-~EH2..1SNS~ ~ l

~~ef,
gj-i:~~~

tj-711A:1~ SNS~ Ol[}jl~, ~.A..~E [}jIAI~, OIOIA:12f~~-2J- ~lf~ ~EH2f.:::L!. ~

T S:Jef, AiI711<S:l~ 7f~ ,§21 Af~!LI~ lliIOI.A..~l!f ';:;-LH OjIAi ~Ail~ .5:!.OI~ MfOI~c~ [HR<S:l~ tj-711A:1~~ SNS2f.:::L!. ~T S:Jef,

• [HR<S:l~ ~.5:!.A:I~~ SNS~ Eq.IEi2f 01~[iIOI. .:J.21.:::L!. [HR<S:l~ tj-711A:1~~ SNS~ lliIOI.A..~l!f MfOI~c~ SNS ~4(Big Four)2f.:::L!. ¥271~

Ej-ef,

11

E~Lf DI~[~1017f.2f~ A:1~~l!f2..1 ~cOjll::JloH ~.5:!.t:!~~q.12fjlfB~,

~Q!j

t}21OjI ~~~

Ef.~ lliIOI.A..~l!f MfOI

7HtgWOI ~tI c~3.ef,

A~

O.:c.- AI'::::::::'A~ , ::><::7~A~ ,. L..:---, a ---, a --,

HOI

0t}711A:1~~ SNS~ lliIOI.A..~l!f MfOI~C~

A:I~~ q.1.2f~ ~.5:!.7f t:!~, ~ir ~.5:!.7f t:!~£171 O~~ef,

£171 [[H~OjI '[~~ Af~~OjI711 ~~f2.::il, ~:z{<S:l~

0'tl'21 Eq.IE~2f 0 I~[~I 0 1~ '2:iBmention, t:!~retweet, oH9lEH.:::lhashtag1:; ~ 7


~oH, A~~ ~~~followingl!f ~~%ollower~ <21~£IA:1\?~C~2f5:.~~ ~fo!l~ ~oHA~ ~~f2.::il{l~o-f7111§21 ~.5:!.7f t:!jl~

T S:Jef,
-§-

0=;0-1 Eq.IE~2..1 oH9IEH.:::l71:;~ ~fo!l2..1~Olgj-~ q.loHA~E~ {;j~symbol~),\i, ~Aln~ Ojl[cf2f ~.5:!.2..1:z{~ ~ E~


-§-

~Ojl ~Ol~

~fo!lOjI 'tl~£I~

=;~~

7fA:l.::il S:Jef,01

~'21OjIA~7f~ EfIO~Lfef,

12

n
otj-71IAI~~ SNS~ lliIOIA~i!f MfOI~c~ <S:l~tj-711~71~ -?~~ Ej-ef, 71:;~ OI~'5'f ~~~<S:l~ tj-711~717f Of\:l-2J-.2. - 9!"§" I~Plcomment, ~Of'5'f71Iiking,AAji=7lpoking~ -2J-9~~ <S:l~ ~S:!.~~ ~ir'5'f~ 7~~<S:l~ ir[~~~ ~~~ S:!.~ef, [cf2fAi ~nDI~ O~7flJfg Af~~ q.1-?~ ~S:!.~ t:!~, ~ir'5'f71 [[~~Ojl-?~ 7~~<S:lOI.:::L!. ~-2J~~I'5'f.:::L!. B~~i!f ~~'5'f7IOjI ~~ D~~iI2f.:::L!. T S:Jef, ~
~~q.~~ tj-711~ ~~

o'tl'21 Eq.IEi~ -2J-.2.<S:l~ ~712fC ~21 ~~~i!f B-=t '5'f71[[~~OjI-2J-.2.<S:l, ~~~<S:l~ tj-7112f.:::L!. gj~ef, S:!.71

- <21-=tOjI2..I'5'f'21 Eq.IEi Af~Af2..1 22,1%'2!OI -2J-.2. ~~/~~q.~ ~ S:J~ 3:!~

tj-711~ C;;~o~

LfEf;-lef, [cf2fAi Eq.IEi~ 7~~<S:l~ OIO~71S:!.ef~t:!~<S:lOI.:::L!. ~nDI~ 7fDI'5'fO~ ~21,

-7flJfgAI~~0j17117~~<S:lOI.:::L!.1!OI S:J~ OIO~712f~~~ -2J-.2.<S:l~ '~Ol~whispering' ODI~[iIOI~


~:z:j~

AI\:IlliIOIA~i!f

MfOI~9'.fC

Eq.IEi~ Ail-2J-~~o~Ai I§21 '21;tI~shouting' =;~~ AI\:Ief, ~S:!.AI~~ SNS~ ~'iT£IAI'2! 'Lf 2.~ AIiS"', '~~me too ~ 71:;~ ~¥ ~gj-'5'f.:::L!. S:JOiEq.IEiS:!.ef~ tj-7112..I1!OI2f ~ T S:JOiEq.IEiS:!. i!f ~~ tj-71IAI~

-2J-.2.~~'21OjIAi Ci EfIOiLfef, - ~'2! OfLI2f DI~[iIOI~ Af~OILf ~~-2J-~ .g711~~c ef~~'5'f711 E~2..1 OIO~71~t:!~o~ <S:l~<S:l~ tj-711~ ~~ T S:Jef,

13

n
-~.5:!. 2~

~ir£1 ~5:. ~'21OjIAi5:. 7jl~ ~~ ~~ ~ ~oH B-=?-, B-=?-£I B-=?-, ~~ Af~OjI7117H~£1 gCJ~~ "§"~ 7H~~A:1 o~¥~ ~~~ t} 7jl£1 ~Ail~ 0 I 3.ef, 7f:;~OI ~ODt <S:l~<S:l ~AiI7f:;~

T S:J71[[H~OjI ~

.5:!. ~ir2f

o'tl'21 Eq.IEi~ t}7jl ~717f ~~~~ ~ ~Aii5"1 ~ef,

-Eq.IEi~ ~-=?-~ ~~Sf~A:IOjI [HoHAi~ <S:l~<S:l~ ~Ail~ T S:JA:I'2..!-, E~~ ~~Sfi5"f~ Af~~OjI [HE]-~Ail~ gj~ef, 7H~ ~~ ~~OjIAi E~£I E~"§"~ j;:f8i5"!-C71:;OI S:JA:I'2..!-,§21 Af~£IA:1 \?i.:::L!. S:Jef, -~'2..!- OfLI2f ~~q.~ ;:A:f7f Ail-2J"~~oH ,§21 '21j;:1~' Eq.IEi =;~~ 'tl~i5"f '21Ai 7H~ ~~~£I A:lffS= ~~£I.:::L!. S:J71[[H~OjI. ~~q.~~~ ~AilE]-c!-C ~ ~ Af~-2J"~£ID li5"fef, ODI~[iIOI~ B-=?-~7171:;OI 2AHi5"f71[[H~OjI ~AiI7f:;~ ~'21OjIAi lliIOI.A..~

i!f Eq.IEi£I.g.f}OjI ~o~ S:Jef,

• ~E<S:l~,

Ail-2J"£1[i~ Af~~ ~ [H-2J"~ ~.5:!.£1~~f~ t:!~, it ~ jlfB~, ~ ,

:z{<S:l 'tl~~ q.loHAi~ Eq.IEiLf DI~[iIOI7f [i Ri!f<S:l~ 'tl'21, ~f}<S:l~ -2J".2. ~ fJ'~ Olgo, LH71q.loHAi~ lliIOI.A..~i!f MfOI~c7f [, Ri!f<S:lOlef, • OI~711:z{71 ef~ =;~i!f ~8~~ A:ILI.:::L!. ~4 SNS~ 2Ei=- Af~~ ~~-l:! S:J~ ~i5"fDt Af~ ~<S:lOjI[f2fAi j;:f~:2.f.§ ~201 ~Ri5"fef.:::L!. T S:Jef, [ ~

14

• ef~£I-=r-~WS:l ~~'tl~~ ~~Af ~ ~¥ tPl1Af7f ~~"6"f::Ll ~~~ ~ Af~"6"f::LlEf~i!f£Il!t:!EJ• ef~£1 SNS ~~~~ -=r-~£IOl S:Jef, ~ ~Af% : t!-7jl7lt!- 01;::;~ Af%EJ-~ SNS 7jl~Af% tPll~ ~5:.~"6"1-C- [~I ~ ~Ol S:Jef,

S:J711 SNS

02

-l:!::LlAfgj-oosi!f.2f£IAfgj-oon'ts~ ~<S:lAf~i!f Af<S:lAf~~

~ Af<S:lAf%: 7H<rlSNS 7jl~Af~

15

~¥ ¥x~:::2:~,9-R
~.5:!.~

0 I':;;:,0 I\!!!E

~ cf~

~.5:!.~

Ai@~ T S:Jcf,[cf2fAi O~[[iEj~

Ail~~ ~~A:I frl::J l'5'f.:::L!. 71~oHo~ Ej-cf, DlIAIA:1 AIOjI~ ¥Ai LH~ ~~ 'tl~oHo~ Ej-cf,

~1'5'f'21Ai ¥Ai2..1 AI:z{:J!f~~~

2..101 S:J~ ~2..1 ~.5:!.~ Ail~'5'f71 -'f-loHtl-iC1 t:!~7fOjI711 ~'2i~ -=jl'5'fot tl-iC1

A:fh_~ ~'2~711T~'5'f.:::L!.~~oHo~ Ej-cf,


• A~£Jc5'~ A~~ O-,L.......: a
<= 2

AJI.:LlOL2.L 'lor r

DlIAIA:ILf ~'2iOjI ~Ail2..1:::2:A:17f ):liO~o~Ej-cf, Ail~'5'f~ DlIAIA:I~ ~~oHo~ '5'fot

tl-iC1 Oll'l~ AI2..I<S:l~oHo~'5'fO~~~Ej- ~.5:!.~ Ail~'5'f.:::L!. A:f{j2..1~'2iOjI ~~ ~ ~ T S:JO~o~Ej-cf,

8-6:-~.5:!.

Ail~OI OfLI2f ~

OI':;;:OjI2..I{1~ AiIAI~ [[HOjI~, 2..1{1~ %!~~~

T S:J~ gJ-~'5'f.:::L!. ~~Ej- 27~2f tl-iC1 A:fh_7f S:Jo~o~Ej-cf,

16

'[~~ OI~2..1 ~DI~ g71 q.I-OHAi~,Ojl2..l~ ~?.:::L!.0itgdOjIW°'21Ai5:.7H~ ~~~ • AI~~ -=tAfi5"f~ ~Ol ~ef, ~H! ~-2J"<S:l~[H:2.f~jl.H.~~

)'A~

S:}~

~OI.Rl!f<S:lOlef,

2LIE~~ o~.=il, ¥frol GiIAIAI ~ t:!~o~c~ ~OI.g.Ri5"fef, Lf2..1V~EJ-SNS

SNS~ !!"~i5"fo~ ~.5:!.~ A:1~~Ail~i5"f~

• ~~:i!~

A~~01I ~o~c~ g '[~~ OI~OI LH711~OILf ~'2! Afgj-~ 0H7I~ T S:}ef, 012iEJ-Afgj-Ojl ~:z{ g ~
~~

~¥ ~ ¥xi2f-E)-ic1EJ-q.171~~AI, SNS~ .Rl!f<S:l~ -oH~T8"~AI%~T S:}ef, q.1712ftl-iC1-oHAILI-oHA:f tl-iC1~8OjI711 [Hxi~~ i, ~ ~:z{ Ai@i5"f.:::L!. ~ ¥xi ~¥ 2..1 tl-iC1!!"~~.5:!.~ Ail~gj-~),\i
• ~3

q.171{;j:2.~ ~A:Ii5"f.:::L!.ILI-OH5:.~I~f~T S:}ef,


~~~~

~ oH~IEH.=:1.hashtag~ ~~oH

Ail~o~c~
g~ -OH9IEH.:J.~ fC ~5:. c

ci {;j~~

A:fh_~ ~.5:!.~ Ail~i5"f2~'21,EJ-DlIAIA:1'8" EJ-7fA:1.2fAi1 2..1~.5:!. ~3. ~llil~ ~~l! ~ DlIAIA:I~ !!"~~ T S:}

~ Ail~i5"fC ~Ol ~ef, ~AH tl-{;jS:}~ ~~2..I.2fAil~ .Rl!f<S:l~ ~tgdOIDt EH.::::1.£ ~¥2..I.2fR ef, ~~OjI.:::L!.~ ~~~ ~-0AI71~ ~tgd5:. 71-5i5"fef,

.2f71<S:l~71IAIi5"f.:::L!. ef~EJ-SNS ~HI§~ ~-oHAi Ol~

~6.JA:fC ~~OI2fC ~ Df.'B~'tlcAI

~ ~ ~{;ji5"f.:::L!., Af~i5"fC '2:!0iOjI~ ir2..I-OHo~ J-ef,"§" 6.J'~ E W~tgdl!f~tgdOI ~C:lf~A:1 ~~-oHo~EJ-ef,

OIDlI~ Ai~l!f ~gj-Ojl g~i5"f.:::L!.S:}~ ~<S:lSNS 711~~ g0'21, -oH'8"711~~ ci ~ !!"~:2.fAI~ T S:}ef, 17

Cf4'-2..1 NS !!-~A~OI2J::lf~ S

~~OjIAi !!-~"5"1-C- ~ .:::L!.2~"5"fo~ ~ ~1[iI*~ Ail~ SNS AfOIE~OI Ail~"5"1-C2. 71IAI£I<;i~ llH2.C:lf~

~ 71IAloHo~ J-cf, ADfE~ ~ EH~~ PC2..1 l!f E ~

C:lf~ O~~2.I7-jIOI{!~ g~"5"1 !!-§OH .5:!..:::L!., ~*7f 71t!-2..1 ~ 71IAI~ ~ ~ ~~EJ-cf,

~~OjIAi Af~AfOjI711Oi~711~AI£I~AI g~"5"1 ~~EJ- ~Ojl ~1[iI*~ ~<S:l0

~2.IA~~Don'ts

• 71~A~~0Iq

'2J-f:te1 01';:, 7H~~ ~~~

!:r~o~AI

D~c~
~oHAi5:.

SNS !!-~AI ¥Ai Tt~ ~ [cf2.fo~"5"fot¥Ai t!-iC171~Afgj- ~ eJ~EJ- LH~, 7H~ <S:l ~.5:!.~ ~~oHAi~ '2! .§cf, OIDjI~, -ITA.5:!.5:.Afh_ ~ cf~ T8~
D~Sf ~2.f ~

Ail~~ T 'ili~ ~.5:!.2.f.:::L!. -88£1'21, SNSOjIAi5:.'2:igoHAi~ '2! .§cf, Eq.IEi2f ~~ ~EH2..1SNS~ DjIAIAI ~-0~5:.7f ~ ~-=t7f 7i

• 7HoIA~ 017~ <=' .::i2A~ 10 Vl =-0 = 0 --,7~IA~f'\J1I.A..E1oLAI D~cLr T r <='


L.! --, L...!

~.5:!.2f .:J.OjI[~EJ- AI:z{~ Ail~~ llH 7H~<S:l~ {1oH~ ~~ 711~OjI~A~

oHAi~ '2!.§ cf,

18

OjIAi~ 2..1{1018<S:l~ ~ T8~Af~o~Ai~

5271.g71 [[~~Ojl,~6.JAf2f ~¥~

SNS~ ~~2..1

'2.l-.§ef,

• A~~2.1 ~ A~~O~AI

r>~~~o~2.~
o~71~ 7f:;~~ j;:f8'5'f71q.lo~

.H.fr~~ Af~'5'f~ ~Ol ~ef, Ol~ AI~ ~~~ Ai 5:. "l§jR'5'fef,

SNS~ ~~<S:l~ ~¥ ~~.§..5:!. T8~

Af~o~Ai~ '2.l-§ef, ~¥2..1 ~~~ . T S:Jef,

AILf;tl 71 ~~'5'f.::il 01:2.f'5'f'21 I 'tl~l!f ~.Rl!f~ ~2i~o~

19

• J~I~ ~~ AI t!-J~I71t!-QI ~~ ~ R:i!~~~


~ ¥;t,£1 Ol;;~ n~"6"f711~~ ~<S:j~!!-~"6"f~ !!-~~ -'T5:. S:Jef,(Ojl.0 I .;;-~~
--->

~~o~c~
3;!5:. ~ef, Ojlt!CH O~~~

711~ ~~ AI, A:ILf;tI711gj-~<S:jOI7,Lf E~~ e--2J-AI7'IA:1 E]-5:.LHOjIA" ~ \?i~ ~Ef2)

SNS~ Af~A:f~OjI711 ef~E]- -l:!E]-~.2f.:::L!. :J71[[H~OjI. Ol~ !!-~"6"fO~~£I<S:j 0 S ~ SNS lliIOIA:I~ ¥~ -'T S:Jef, Ol~ ~~A:f2f Of..2.<S:jOI.:::L!. tPll~ ~7,g irA:1,

• '2J~:;q-§:i!~ AI~~~ ~~A:f£1 gC:l~~ ~Ojl


"§"~

~_2_

.lil-We1q

\=t7 17,Lf ?~"6"f71, ~OfR, AA!i=7Ipoking~£171:;

~ A:f.2f<S:j~"6"f711 !!-~"6"fO~tPll ~ A:1~<S:j~ irA:loH Lfnef,

20

SNS Af~Ei~OI

~'3;!~A:1, 01[[iEJ-~1[iI*Lf ~~Ol

~DI~ ir~~

T S:J~A:I,

Af~~OI SNS ITiIOIA:IOjI ~~";5"f~ 01'Fi'~ ~'3;!~A:1 ~ ~ gj--2J- .:::L!.2~EJ-ef,

SNSOjI ~~";5"f~ Af~~~ ,~~:~";5"f~ ~OI.g.R";5"fef,

~2~";5"f.:::L!., .g711~~";5"f.:::L!. [H£f~ T S:J~ .¥-'f-171~

tPllA:l~

SNS Af~A:f~nOjI~

Lf;;2..1 0 I~Lf ~£f7f S:Jef,:B~EJ- tPll ~ ~ t:!

~";5"f2~'21 ~A:I";5"f~ ~Ol ~R";5"fef, ~R";5"fef'21 t!-iC1¥Ai2..1 ~~DlqOl Ol~

t!-711A:1~ SNS2..1=;~~ AH~g Af~~~ t!-711~ §.~";5"1irA: 1 ";5"f£1 H~g Af~~l!f A

~~ 71£17f

'[~cf-C

~Olef, 712

OloPI";5"f'21Ait!-711~~ '2~o~7f~ ~

.s=.olc5'f A~jJIA~ = ~l\.loL.s=.£---, ~2~oL2.L r 02'-'010211 r ---, r

0~21SNS tHIgjOjIAi 711~01g~£IC12f5:. ";5"fLf2..17H~El~ ~~";5"fO~A:f{lOI ~ EJ-71t!-2..1 ~til~l!f ~~EJ- ~~~ irA:l";5"f~ ~OI.g.R";5"fef, EJ-711~~ 0~21 ~ ~~7f ~2~ 01 ~ir";5"fO~Af~~ ~Sf~til~l!f

T S:JOLI.2f2..loHO~ J-ef, E

21

~2.IA~~

Don'ts

71tj-0ILf g'8"Af~ £15:.~ '[~~ Af~~l!f ~~~0171AI~ ~~ ~oH ~~~Ol

tj-711~ ~71 'tl~ -'T5:. S:Jef,'5'fAI'2..!S:Jef'21 ~

~=;~ ef-'T2f -,¥j;f'~<S:l~ tj-711 ~OlAl ~ ~ .§ef, ;~,F?'-'T7f ,[~ef.:::L!. ~ -,¥~{:j


~~ OfLlot ~-'T2f'5'fC12f5:. ~~[H7f ~~~£IOl ~-0~ -'T S:J71 llH~Olef,

0101~7H'§"§"~ ef~ Af~Af7f Al~~-'T

S:J71 llH~OjI. ~~ "§"~ ~Ail'5'fC ~

~ [H~OI ~ -'T ):lief, ~21 D~ "§"~ ~2171 tjOjI oHSf{l.g.oHo~ EJ-ef,

• '2J~A~2-1 ~~ '§J'2J~~~Allo~AI

o~c~
Af~ Af~ll llH

~~Af2..I71IAI"§"OI ¥Al ~~Ojl ¥gj-'5'fAI \?~C12f5:. 7f:;EJ- EJ-~Ail'5'fAI \?~~ ~ OI.g.R'5'fef, ~~<S:l~ ~Ail~ tj-711~ 7~ ~'2..!-OfL12f, ~Ail~ef~ ~Ojl

e 'tl~l!f

-'f-171~~21~-'T

S:Jef, ~oH ~AilEJ-ef "§",I::J I~ 5) ~Ail"§"

- ef'2..!- 71€fOjI~018 "§"OjlEJ-oH ef~ ~~~j;~ 1).2fAiIOjIAl'tI-tj '5'I ~018"§" 2) I::J I~OlLf 2~~ 3) Ef~OjI71I-'f-I~OI £I~"§" 4) j;f'~~ ~~'5'fC"§" 6) 0ltjOjI g~'5'1 ef~ LH~ ~ efAI ~~'5'fC"§"

01 ~Sf -2:f.2. .lilWLf ~~[H~ "§" )'A ~


~ ~

~01cc21.:::L!. ~~<S:l 0H~ll~ ~~~

-'T S:JOD5=,

;S-AloHAl~ ~.§ ef,

• A~ol o~OI'== A~A~oLAI LcLr =- t:lA 22 -, = r O r


~AIAfgj- "§"~ ~[H~ ~7~2.71Lf, AI.A..~ <21~~ ~'5'fO~ ~~ 5:.Afh_2..1 ol1C2f~01 Af~~ ~ -'T S:J5:.~ oHo~EJ-ef, [}jIAIAI~ ~~£I71IE g~'5'f~ ~.A..~ ~~ .5:!. ~~ 71¥~~

LJ}I711~ -'T S:Jef,Af~OI6.J~ E!~'5'f.:::L!. [H:2.f'5'fC~l!f ~Ol ~n<S:l~ ~~~

22

• SNSQI ~~~
!!-~~

~1e1~~~QI.s:_o~Sf-~ 7H~o~c~
Lf;;2..1 Tt~~ ~-oHAi A171~ ~OI.g.R"5"fef, Af<S:l~ ~ T S:JCf-C~ ~

Af<S:l~!!-~~~SfAf71

~<S:l~ ~~ ~ cqOiAi ~ ~ .§ef, gj-~ E~2..1 "§"Ol B.:r-2f AI~01210j1


S:J.:::L!.

'[~~ ~eJOjI71I.!::c:~£I.:::L!., E~2..1 {l~OI.!::c.~£IOi JI~.Rl!f7f ~{;j"5"fo~, ~g,j~ {l.g."5"f71 SNS~ Af~-oHo~ EJ-ef, I

Af<S:l~ "§"012f5:. ~~OILf t!-iC1¥Ai2..1 ~~DlqOi

Af£I~~OjI [HEJ-"§"OILf 7H~<S:l~ LH~~5:. ~~<S:l ~ef'2l, Aft:!OjI t:!~7fLf6.J~~t!-, ~h, ~~ g2f~ .§..5:!.~OjI~'2:!~

~ {1-oH.H.~OILf ~'C!-2..10~A17f ~ T S:Jef, 01 ~~OjI2..I~OI

SNSOjIAi AI~ ~ Ef~~l!f

~~"5"fef7f t!-iC171t!- ~ ~¥ ~~Ojl [HEJ-.g.REJ-2..1

{101Lf O~E~ ~~ef'21, -?2..I~ 71~0~ JIf<20'f.:::L!. t!-iC1¥AiOjI ~~"5"f711t:!~fAf,

~2.IA~~Don'ts

~6.JAf~ Af<S:l~ SNS Af~AI ~6.J LH¥2..10icciEJ-71~5:. ir~-oHAi~ ~ .§ef, SNS2..1¥<S:l~EJ-Af~~ Lf Af{l ~'2! OfLI2f 71t!-2..1ef~ t!-71IAf2..1 Af~!!-Ojl

~6.JAf7f ~6.JAf {l~~ 3ll tH ~¥Lf

t!-71171t!-2..1 ~~OILf ~~~

-5.2., AlAI

-oHAi~ ~ .§ef, 012iEJ-~EH2..17H~ SNS !!-~Ol ~fO~AI'21t!-71171t!-OjI {;j:zfEJ23

• oiDiI'§J Ai~olq ~gJ-011A~~~

g~ .g.~ J~I~ ~

-?::::::URL~

~AI

~C~

Ol[}jl~ Ai~l!f ~~ ~gj-Ojl A~~

g(El5"f~ 711~ ~ -?~URL~ ~gj-AI71'21, S:Jef,

.:::lA~ g~ 711~OILf-?~URL~ 71tJ-2..1<S:lSNS 711~~2.~~~.:r ~

A~~

SNS ~nOjIAi ~¥ ~~OILf tJ-iC171tJ-~ e] 71tJ-2..1~Ojl cHoH~~ ~ 1::J1~.:r5:.S:J.:::L!., Lf2..17H~<S:l {1oPf ~

'5'1-C~~ ILI'5'f2f, A~ ~<S:l~ ~~~

24

01
• SNS !!-~~ 8-6:-0-1Eti!cOjI [cf2f ~~~ ~~ OfLlot ~6.J LH¥2..1~<S:ll!f ~~oH SNS ~<;I!~~2..1 =;~, LH¥ A:f'tl2..1!!-~o~¥ ~ ~ .:::L!.2~O-fo~ t:!~<S:l~ O~EJ-ef, - Eq.IE~2f uiIOI.A..~OI ~~ ~171~ -=[i7fO-f.:::L!. S:JA:I'2..!-, 1I£:J.~0j1 [cf2fA~ g~ ~ :7fuil ~2..I:7~fj!.LIEI g~ol c~ .Rl!f<S:l~ T S:Jef,

• .2fR ~~TRAf2..1 :go~5:.7f fr~ SNS tHI§~ jlf<.2{Ofo~, Ol~.g{j~ LH:7~fj!.LIEI7f !!-~£f£IO~ S:J~ jl~ .g.{d~ ~~~

!!-~EJ-ef,

~EJ- SNS ~uil~ 1I£:J.~2..1 ~SfOjI5:.~.H. cH-2J" ~.g.OI '[~Ol Af~O-f.:::L!., tHI§

3:! ~ ~~EJ-ef,

26

02
~O~"5~ a2
L..!...

7~ 2 = A

_:;l~A~oLD~.:LlAI SNS J~IA~ ~O~f'\J1 jl~2~.£1 AJI~~ AL"5~O a r 1, 0 --, 1a a ,I ra


L..: L..!... V] L..: L..: L..: L..: L-

LH¥ ~~2-1 ~Ail o~01I OI~Ol ~ T ~l.~~ oHo~e1q.

• 71t!- LH¥£I ~~<S:l~ Af~OjI ~W?~ OIt!!!EOjI CH~"6"fC~~~ ~~ SNS~ ~~ j;~'gj~Ai£17f;tl~ ~~~ T S:Jef.

g~~ ~Sf

• ~71 7fOIC2f~~

'tHo~ ~ ~/"6"fAI ~Ofo~ ~~' ~ . .5:!.'tI-"6"f~ ~~ ~

~ 8-6:-"6"f71 I ~21"6"fC ~EH~ AI~~ T~tHo~ E]-ef.

-l:!~"6"fDt Ol~ C:lf~~ • ~E]-,


~~.§

7fOIC2f~~

~~ SNS g~~~~'2! OfLI2f 7 It!- LH¥ ~'tl~


~

OI7fOlc2f~~ tHAi ~
:z{

:g.:::L!.~ S:J.s:.~ ~7~ T

~ir"6"f.:::L!. .5:!.'tI-OI R-=(-£I~ ~~Ojl cH

¥Ai ~~ £1{1~ T'E3"6"fCl!f~

0 I ~R"6"fef.

- SNS j;~'gj ~ .s:.-=(- ~~ !!"~ - 2Jjf~ ~~Ojl cHE]-fr~ <S:l~~

27

;Q71.A:1 01 ~~.A:1O;::::J ~O~0 a --,..: L.: t:J _..:c. l..!... L

• ~eJl!f2..1tj-711~-=t~"5"f.:::L!. ~~ [~IOjI~ '[~~ ;\llfOI ~R"5"fq. 871<S:l~ {l£I~ ~l!fOjI ~~"5"f71Lf, ~~"5"fAI ~EJ- [Hxl~ "5"f~ g~~ 71t!-2..1l£I5:.~ ~Olcc {

28

~ol~l~ ~~ SNS g~~~~~~ [H~01I e1J~17~ 5UQ. [qc~AlSNS2-171~~ ~~~ ~1e1 LH¥ .lil~:i!~~:i!~ t:! ~7~ ~~ ~ ~1e121¥ .lil~:i!~~ ~ ~oH t:! 7 It!- t!-iC1A~2-1NS ~~ S
SNS A~~ ~T7~

03

<2:1~~ f{£~AI~ W.f2.7~5UQ.

- SNS2..1 <5" ;;i!f 7f~ -71~<S:l~ SNS


5:.-=(

~ ~~Ojl cHE]- <21711!"~ ~'2! ! Af~tg;j ~ 7IE<S:l~.:::L!.:zlj cH~tg;j


tgd-~.lil~

.lil~ .lil~

• 28~1 : SNS~ OI~EI- ~~

- ~~ Ail::JI.A..Ail~ ¥Ai ~ .§..5:!. ¥Ai2..1 ~'tl

cH-2J"

29

04
71t!-~ SNS A~OIEQI7H~~~ ~ 9~~~ 012.1 -fj~o~~, oH~ 71t!-QI 7H~~~ ~_2_~~:i!~ '§Jj:IO~~AI ~~oHo~ o~ot-§-AIOjI~ ~ ::::::~T:! ~~A~7~ -YT~AI, 7H~~~ ~ 9~~OI Ail::llA A~~A~ ~OjI7l1Oi[Cie1 ~~~ 0l~ T 5U~AI A~t:!OjI~~oHo~ e1q.
2{

• 7H~~.5:!.j;~2.IAf7f::Llir~~'t.j.2.(-?~~~'t.j.2., ~, - SNSOjIAiOI~Af£1 ~\:J~~~ tgd~ ::Ll~~~.5:!.£I~,

iR!'21o~'t.j.2. ~)~ 'tl~<S:l~ 7f:;ofAI'2! 7H~~.5:!..5:!..2. AiIEJ§ef.

Ol~ ~£I j;~2.I~ ~ T ):li5:.~ Tt~of::Ll S:Jef. ~£I~ ~::Ll ~Ol Ol~ ~~ 'tl~<S:l~j;~2.17f

• A~,

{j\:S, .!:c~~gJ-

~~£I 7f~, ~£I, ~j;I<S:l {1oH,

{:j~,

~~!!" ~Ojl t!-EJ-

~~~.5:!.~ j;~2.I~ T ):lief. - 'tl~<S:l~ OI2iEJ-7H~~.5:!.~ ~IB~ T ):lief.

• .xl2.IA~fr ~71Z?-QI(7H~~.5:!.so!"otgd i115~ - AiI21~) A


• 7H~~.5:!.£1T~, Ail~, Ol~, DPI ~ 2.1~ T S:J5:.~ (§P~of::LlS:Jef. - SNS ~£I 7H~~.5:!.~ !!"~of::LlAf oi-C ~Sf tgd~OjIAiTt~of~ ~j;f ~ !!"~
:z{

I[Pll~~

tgd~OjIAi~EJ- ~q.1 LHOjIAi;~ j

• 7H~~.5:!.j;~2.18711 firOjI~ ~~<S:l~ A ~~.5:!.£1j;~2.I~ o~~EJ-ef.

"~.5:!.-?~jIOjI ~£I~ ~~ ~Sf"OjI~ 7H AI tgdOjI '2!LHAfgj-~ Aft:!OjI [cf~

- ~¥ 71t!-~ SNS~ ~oH 7H~~.5:!.~ ~~ 30 '§!2.I::Ll ~£I~ ~JOfo~EJ-ef.

• ~P~I~~QIY:!
• ~. OI~OjI [HEJ-~2.1, Ail~OjI [HEJ-~2.1, AiI3AfAil~OjI [HEJ-~2.I~ -=t~£ID ~ 7H~~.5:!. x~2.18711~~ ~.5:!.-?~jl2.1~2.I~ ~Ofo~ EJ-cf.

71t!-QISNS J~I~~ t!-2.lo~~ ~.g. 71t!-T~~QI t.!~:i!~ A~~ ~ ~7~ A~~~ ~~7~ .s:.£§J T 5uoot 01 ~Sf T~~ JH~jOl~~ QI [H~OI ~plq T~~~ ~oH 7 It!- LH¥A~OI.s:.£§J T ~lOD £ 2{ 71t!-~ Ol~ '2JAlo~71 1e1~~~ T~oHo~ e1q. ~

• ~7H7f AilEJ-.§71t!- LH¥2.1Af~OI.!:c.~~ 2.1~Sf AilEJ-O~.f2:5"fcf. I

T S:J~ Af~OILf ~I

~1[iI*

71IAI~

AIOI ~~A~"5~.¢. 010 D;::::> .::i2AI SNS ~0~012~ <= <= <= ~It.! All::llA <2ft!-~ 'g;j~ g~A~2~ ~AI~o£ A~OIEQIA~~O~¥~ ~~oHo~ e1q.
0
I

AA---=

0 --,

L!...

L...! --,

L-

[HM SNS ALOI OI E r --fj~o~o~ oH~ SNS


0

• Ail::J '2ft!- ~~ AI cf~l!f ~~ Afgj-~ ~ .::il2~-OHo~ IA EJ-cf. -711~ ~ 7H~~ T S:J~ Af~Af2.1 ~q.I~ o~qlJfAI~7f? - 71t!-OjIAi -oH'8" fO1§.2.1Ail::J A IA~ Af~<5"fAI ~~ ~5:.2.1 ~Ail7f Ail::J '2ft!-OjI IA Ai ~~£1~7f? 31

- 71t!-2..1 f~ ~l!f A ~Ol ~i~7f?

'2{t!-2..1 il::JA Ail~ LH~O 1<S:jgj-E:]-7f? AI ~~~ T S:J~ q.17IR~Ojll::JloH~~ T S:J~ 01

- oH~ AfOIE~ Af~gj-~),\i

• 'tl Ai~Af~¥Ei

Ai~~ Af~OjI [~oHgj--2Joj~~ ~oro~ i5"fotAi~-[:!tg;jOjIAi~

£I~ Afh~ ~!U~ ~Sf 0IOjI[~EJ-!:2.-2J- ~~Ojl [~I::J ~Ail loHo~EJ-cf, • SNS -2J-2..1 OIOIAI(Af~, I::Jlq2.)~ Af~~ ~Sf ~~i5"f~ ~~~2..1 tjOjI T~oHo~ EJ-cf, • Ai~-[:!tg;jOjIAi~£I~ ~ ~1[iI*~
~:z{ ~-2,~ ~

Af~

~ T S:J5:.~ Aft:!OjI oj~~ ~7iLf, oj~~ ~AI ~~ ~SfOjI [~EJ-[~I::JI~~ Af

~1[iI*7f 71IAI£I<;icf-C~.:::L!.~~~ ~Sf ~Ail7f £I~ oH ~AiloHo~i5"fot711~~~.:::L!. ~;t17f ~Oi~~SfoH~ 711~ Ef~OI Ail~EJ- ~1[iI*2..1 ~¥~ Af~i5"f~

~ ~Aili5"f-C3:!~ -[:!~EJ-cf, • Ai~-[:!tg;jOjIAi~£IAI \?i~ ~tg;j~ ~SfOjI5:. cf~l!f ~~ Afgj-~ .:::L!.2~oHo~ EJ-cf,

*:g.:::L!.:~1[iI*OI D~Sf~~ ¥~~~-2J-OILf

Af~OjIAi ~~Ol or.2f ~711Lf~

~ ~Sf)OjI oH~£I~ ~SfOjI~ Ai~-[:!tg;jOjIAi~£IAI \?i~ ~Sf5:. S:J~

32

SNS2~ tl-iC1-§! 0 ~Ail~ 71~~~ ~Ai10171~q~ A~~~2-1 ~ ~ -§-:i!~tl-iC1-§! AiI7~ cH~~ ~ 2{ 71tl- T~~~~ SNS A~~ "IOjI ~~~ T ~l~ ~lgj~%JOjI CHaHAi ~Alo~~ ~loio~ ~~ e1q.

05

• 71t!-2..1~~ SNS g~~~~ 7H~<S:l~ ~<S:l~

Af~i5"1-C SNS 711~2..11::J1~'t!

£2PIt!-2..1 ~~ 711~ 1::J1~'t!£~ cf2711 Af~oHo~ E]-cf. • o~2i 7H2..1 NS 711~~ 7fA:l.:::L!. ~Sf, ~~~ S S:J~ 711~~, OfOle! ~ 1::J1~'t!£~

Af~i5"fA:1 ~.:::L!.7H~ 711~Dfcf cfSi11 t!-2.Ii5"f.:::L!. 1::J1~'t!£~ .2f71<S:l~ .lil;i;jl~

• 7H~ 71t!-~ SNS Af~ AIOjI ~~~ ~ 0IOjI [HE]-q.1~ t!-2.1~ • 7 It!- LH SNS OI~A:~OI71t!-

T S:J~ q.1~ Afgj-~ Aft:! Ojl [HI::J~ T S:J5:. I

~ Ail~oHo~ E]-cf. LH . 2.1¥-2J"-&~ .:::L!.2~i5"fO~ ~<S:l~ ~~OjIAi ~Ail'ili

o IAf~~ T S:J5:.~ SNS Af§ ~~ ~ V~i5"17H~oHo~ E]-cf.

* SNS~

OI~E]- oH~OI A:I~~

~7fi5"f.:::L!. '2!5IT ¥Ai2.f2..1 ~~ ;i;j1711 S:J~

~ ~oH 7 It!- 711~OjI[HE]-2.1¥ ~~Ojl A:1~<S:l~ [HI::JI

• .gJ1::::l2.fSfA:i, 0i5:.1::J111~ 1IS="]~, A:fl::Jf~2..1 ~Ei:t! Af~l!f <21t!-.§ 1I£:J.~2..1 7


.5:!.'2.}

t!-iC1:rrH;tI~ .2f71<S:l~ 2LIEi~i5"f.:::L!.AI~oHo~ E]-cf.

33

06
~_~_2_~[_H
~ http://blog,daum,netjmbnomics

___
(!I bluehousekorea tt) thebluehouse

[I CheongWaDae

http://blog,naver,com/pmo_1 PrimeMinisterKR

(!J

PrimeMinisterKR

[I

http://bluemarbles,tistory,com

(!J

mosfkorea mosfkorea

[I mosfkorea

tt)

.,~ http://if-blog,tistory,com ~ mest4u

[I mest4u

_2_1_~_~_o_~_~_~
~ http://blog,naver,com/ilovemofat

__
(!I mofatkr tt)~~~

[I~~~

http://blog,daum,netjmounification

(!J

uni_kr mouni

34

[I unikorea

tt)

~c\'r.EII.f.t,t,>,.

f~,~

or

'''0

\~I~~}

---------------------------------~ http://blog,naver,com/mojjustice

I::I-lD~ I::::lTT

l!I happymoj
tt)
happymoj

[I mojkorea

http://mnd9090,tistory,com

[I MNDKOR

(!I ROK_MND tt) rok_MND

http://mopasblog,net

happymopas

[I HappyMopas

http://culturenori,tistory,com

mcstkorea culturebu

[I mcstkorea

tt)

http://blog,daum,netjmaf2006

l!I mifaff
tt)
mifaff2010

[I mifaff

http://blog,naver,com/mocienews

(!I mke_news
35

[I dabansa

http://blog,daum,netjmohwpr

(!I mohwpr

[I mohwpr

"'~,,-~-~~-~-~--------------------------------(!J
~ http://blog,daum,netjmepr_greenwing mevpr mepr

[I mevpr

tt)

http://blog,naver,com/molab_suda

(!J

molab_suda molab_suda

[I moeltomorrow

tt)

http://blog,daum,netjmoge-family

mogef moge-family

[I mogef

tt)

http://korealand,tistory,com

(!I Korea_Land tt)


Korea_Land

[liandkorea

http://blog,daum,netjmoleglaw

(!J

Molegtwit

36

[I MoleqKorea

tt)

http://mpva,tistory,com

hun2day lovempva

[I mpvakorea

tt)

--0" E~712H~I~£1
~

http://kftc,tistory,com kftcnews

l!I kftcnews
tt)
kftcnews

..::J.O 01 01-=-1

Cl"B'T'i!3.2. ~

http://blog,daum,netjblogfsc

(!I fsckorea tt)


fsc_korea

[I fsckorea

http://blog,daum,netjloveacrc

loveacrc loveacrc

[lioveacrc

tt)

~ h~£A L...:T'i!3= 10 01 Cl a a ~

I ill

http://blog,daum,netjkcc1335 withkcc

l!I withkcc
tt)
withkcc

http://blog,naver,com/ntscafe

(!I ntskorea
37


'II

http://ecustoms.tistory.com

(!I koreacustoms

[I ftacustoms

http://blog.daum.netjppspr

(!I ppspr
~

[I ppspr

~7~1~
~ http://blog.naver.com/hi_nso

(!j KOSTATIN
~

[I Statistics Korea

11111

http://blog.naver.com/spogood

[I

http://blog.daum.netjmma9090

(!I mma9090
~

[I mma9090

http://blog.naver.com/nemablog

(!I Nema_SafeKorea
~ nema_korea

38

[I jnemasafekorea

w
~

http://polinlove,tistory,com

l!I polinlove
tt)
e_podori

[I polinlove1

http://blog,naver,com/dapapr

[I dapakorea

(!I dapapr tt) dapapr

~_~_£_-~_A_~~_d
~ http://blog,daum,neVmunhwajaecheong~ chlove_u

__

[I chloveu

http://blog,daum,netjrda2448

love_rda rad2448

[I rdakorea

tt)

http://blog,daum,netjkfs4079

l!I forest_news
tt)
forest_news

. ...
_..

[I forestkorea

http://blog,naver,com/bizinfo1357

(!I bizinfo1357
39

[I jbizinfo1357

Ej http://blog,daum,netjkipoworld [I kipoworld

kipoworld kipoworld

tt)

http://blog,daum,netjkfdazzang

(!I TheKFDA tt)


thekfda

[I

http://blog,daum,netjkma_skylove

(!J

kma_skylove kma_skylove

[I kmaskylove

tt)

Ej http://blog,daum,netjkcgpr [I kcgpr

(!j kcgpr122 tt)


kcgpr

~"
~~

~~3~~gj-~AI:C!~~
~ http://blog,daum,netjhappycity2030

(!I HappycitySejong tt)

[I

SNS
40

http://blog,daum,netjhellopolicy

(!J

hellopolicy

[I hipolicy

01

..2..,

-=-A

EEAiClIA~
• g2f~ Dlqo, ~o~~ q.1EJ1I~~2009,11)

AI'2JAiI::lIA~
• :::::::~D Iqo,~ ~EJ- ;l.1'2.!i!f2..1 :::::::~'tl~(2009,04) ~ ~~'tl ~~~~ AI;l.1 -:::::::~DlqO'2..I.g.R~ ~~

71~~~71~¥

• ~¥ ¥x, ~ q.1EJ- q.IE, !)-~ t:!~ ~ ~~(2009,07) E

AI'2JAiI::lIA~
• g2f~ ~o~~ q.1EJ-AI~(2009,01)

DI~ '21 '2J CIO~ QI:21


• <21~ 71t!-2..1 '2..ft:!EJ:::::::~D Iqo, !)--§(2009,09)
- :::::::~D Iqo, t!-iC1.§q.1712ft!-21~ q.1EJ- t:!~ ~~

~'2J¥:

DOD
~~!)--§(2010,02)

• ~E1:t!7I'tl2..I.Ri!f<S:l~

OMB
• ::::::~Dlqo" 'f!l71'ti~.2.~§71~ ~ ~Ai~~~~'g;j(2010,04) - :::::::~Dlqo, !)-~2..1 ~O~R~ AiI7,~ q.1EJ- T~ 'g;jAil

~~

DiIA~?All* -?~¥
• .2fAIAf2..1 ~~ :::::::~Dlqo, !)-~ ~ ~~(2010) - .§.q.IE" lf~~,
~£:J.,

~217' §- ::::::~D Iq

0, I§! ~§

AI~

42
"' ~;j:j : ~~~.'I'.Af£IAILI~'t!(2009, 'CIO REPORT0125

~I : ~~~¥ ~ ~ ~

Principles for participation online .g2~\:l~o~~~, 2008


1. Be credible

02

2. Be consistent

3. Be responsive

<S:l~EJ- 'tl~ ~ .5:!.O~2f.


4. Be integrated

5. Be a civil servant

Ale.! ~ ~71~ ~6.JAf7f £12f.

43

03

Social Media Policy : DI~~¥::::::~ DIClO~~~,

2010

2, ~.A..~

E]-{j1[il*7f g2f~ ~nOjI7ll~oHAi

\::l"OfS:Jcf-C Af~~

71Q:j'5'f2f, 3, ~¥ t!-iC1~Ail OjlcHoHSNS -2j-OjIAi 2..I~ llH, IOjIcHoH2..1-2:lI ~


~ ~Sf, 7ifj!.LI7-l101{! ¥Ai2f ~2..I'5'f2f,

4, ~¥21 AfOIEOjI t!-iC1~1[iI*~ 71IAI~llH, OI~OI ~¥2ft!-iC1'§ LH~~ ~Sf, t!-iC1LH~OIAf{j2..1~~~ ~ .¥~'5'1 ~fO~O~ E]-cf, 5, ~{jOI ~¥ ::Ll-'f-I 711~~ ~Sf, ~{jOI R~'5'f~ 2..1{1OjI cHE]-c] ~ OI~2..1~~~ ::Ll2~oHo~'2! E]-cf,

44

Q~

04
_~_I~_~I_lnt_el _
2,

LH¥ Afgj-Ojl cHoH'2:!B~ ~Sf '2:!Ai

om~~.:::L!.71IAloHo~EJ-cf,
EJ-cf,

3, Af{jOI ~.:::L!.S:J~ Af~~

'2:!BoHo~ EJ-cf{Af{j ~-'¥ tl-iC1.§ LH~~


~~ ~ {;jOi~~o~

4, ~~Ojl cHEJ-~~<S:ll::::li[!l c 5, '2l~EJ- ~~~

Af~~ ;3of.:::L!.:Bcof71I cH~oHo~ EJ-cf, CH~of.:::L!. I~ ~~ol-C ~ AI5:.Af7f Qjo~

7, 't!cH 2..1{1OjI7H~<S:l~ EJ-cf, *.5:!.cf AfAilEJ-7fOlc2f~~

Of2.HAfOIE~.:::L!.

http:j jwww.intel.comjsitesjsitewidejko_KRjsocial-media.htm

45

------- ---- --- - --- ---

==~=~=.----------------------------------------ojo IClI~IBM
1, IBM2..II:JI::><::LI.A.. ~~

AI~Business ConductGuidelines~ ~AI'5'f.::il fr CH:2.f~7H~<S:l~ -2J".2.~~~ ~ 71~2..17~fj!.LI

TEJ-ef,
2, 2~

~EH2..1g2f~

3, :2.IAf2f tJ-iC1.§ "§"~ 71IAH~ ~ Sf Af{l2..1 0 I;;i!f 6.J~ ~ ~-t'5'I.::il1 ~ ~ AI~~ ~~EJ-ef, Af{l2..17H~<S:l 2..1{1~ ~-t'5'I~ 3;!~ ~ IBM ~ CH~'5'1-C3;!OI Of~~ ~~'5'1 EJ-ef,

~~ ~~ '2:!B'5'fAI

~ot

~~oHo~ EJ-ef'21~ ~~77f

S:J~ 'tJ2.H

"§"2..1 ~3.~ ~O I 0 I~EJ-ef, ~'5'fAI \?iOfo~ '5'fot Ef~2..11I2fOII::lVI2f 8, ~~~ ILI'5'f.::ilAf{l2..1 ~~ !!"~Ojl ~~Ol
~;tl,
~.lil ~

'tlfJ'OILf

Af~<S:l~ _2fAiIOjICHoHAi {l.g.'5'1 .::il2.~EJ-ef, ~ S:Jef'217f~ '2:!Ai T~ LH ~ ~ 71IAIEJ-ef, EJ-ef, 0 IllH 'tJ~~ ~Ail'5'fAI ~.::il ~EJ*.5:!.ef AfAilEJ-7fOlc2f~~

Of2.HAfOIE~.::il

http://www.ibm.com/blogs/zz/en/guidelines.html

46

Ic1t

_~_IO_IE_I~

1, !Plj;:f.::il ~~<S:l~ EH5:.~ lfA:I'5'f.::il 2.IC~~A~ ~~EJ-cf, - ~~D Iqo~ -2{OjIA~2..1~ ~ ~2.f~ ~ -2{OjIA~2..1~:J!f lfAf'5'f ~ cf, OjILiA:1~j;:I.::il ~~<S:l~ EH5:.~ CH:2.fOjI g,j'5'fO~2.IC~~A~ ~~ EJ-cf, 2, ~~D Iqo~ -2{OjI71~ ~.5:!.~ 71IAH I \?i~cf, '5'fA: - g,j6.J'tl~
.A...A..5=

~~EJ- LH~OjI [HoHA~~g,jOI S:Joo~ :2.1 f2..171 A

~ ~.5:!., DI~7H ~.5:!.~ ~7H'5'fA:1\?i~cf, 3, tgd<S:l~ Afgj-Ojl [HoHA~ '2:!B'5'fA:1\?i~cf, ~ - tgd:J!fl-iC1.§ Afgj-~ :2.1 f2..1 t A tgd-,¥~~ ~oHA~~ t:!'§"~ T S:Jcf, tgd <S:l~ Afgj-Ojl [HoHA~ '2:!B'5'fA:1\?iOO~ tgd-,¥~~ ~oHA~ oW~~ ~ T S:J5:.~ oHo~EJ-cf, 4, g,j6.J'tl7H~2..1 Af<S:l~ ~.5:!.~ A~!!"~ ~ T~'5'f~
.A...A..5=

~9EJ-cf, ~.5:!.~ ~~Dlq :2.IAf2..1 -'¥ ~

- ~~D IqO~OjIA~A~!!":J!f ~-'¥~ -2{.2.<21~~PI 91SfD ~ E~2..1 .5:!..2.'5'f71.loH7H~{l-2{~AiI2ftl-iC1'§ q O~OjI71IAH£IA:1 \?i5:.~ .2f2..loHo~ EJ-cf, 7H~ 711~~ ~ 3;!~ ~.::ilEJ-cf, 5, :2.IAfOjI~~<S:l &~ ¥~<S:l~ ~~~ EJ-cf, - :2.IAf2..17fj;:l~ ~~AI71.::il ~9'5'f7f q.loH ~=8 ~ 1::J1~0j1 [HoH:2.1 AfOjI.5:!..::ilEJ-cf,5:!..::il . [H-2{~ B8'5'f71 O~2Ht ~SfOjI~ ~~Dlq O~~OjI <21~'5'f~ I::Jf~cf, ~ T S:J~ Afgj-Ojl [HoH.5:!..::il

3;!OI ~E!EJ- ~SfOjI~ ~5:.2..1711~~ ~~'5'fO~ !!"~

1, .::il:zlj~ ~gj-EJ- Ef~2..1 A~~~ ~ .5:!..2.'5'f.::il ~oH'5'fA:1\?i~cf, - A~~A:f2..1Aft:! oj~ 'iliOI Af~'5'fA:1 \?iOfO~'5'fot ¥~OIEJ- ~SfOjI ~ 'tIcAl ~j;:j~ ~fol.::il A~~~OI ~9~ ~ oHo~EJ-cf,
2,

T S:J5:.~ ~1~2..I.!:c.~ 47

gj-2.I<S:lOI.::il-2{~<S:l~ OjIA~ B8'5'f.::il [H~EJ-cf, ~

- ~~D 1qo, -2j-OjIAicH~ ~ ~ [[HOjI~ gj-2.I<S:l~Af::Ll2f -2j-~OjI 71 'tl'5'fO~ B8'5'f::Ll 2..IAf~~ EJ-cf, ~Ail7f ~~EJ- ~SfOjI~ ~~~ ~2.1 AI~'5'f::Ll ~~'5'f711 CH~'5'f5:.~ EJ-cf, 3, Ef~OjI CHaHAi~.g.'5'fC EH5:.~ {1A:IEJ-cf, - Ef~2..1 ~~ ~ ~.g.'5'f::Ll OJ1 H f2711 cH~EJ-cf, -2j-cH~OjICHaH 2..1 Cli ~'5'fA:1 \?iOD~ ~~gj-Ojl S:Jo, =;~ cH-2j-~ ~IAI71A:1 \?i5:.~ EJcf,

1, EfAf2..1~~~

~.g.'5'f::Lll:lH2~EJ-cf, lfA:I'5'fDt ~~~ ~.g.'5'f::Lll:lH2~EJ-2j-2..1:flf~g A ~~ ~~EJ-cf, ~~ ~~ ~SfOjI~ ~=8~

- EfAf2f2..lllt:!EJ- ~~tPll~ ~ ~aH ~~<S:l~ tPll~


2, ~~o

cf, ClI~'5'f7,Lf .2.5:.'5'fA:1 \?iOD~ ~~Dlqo, ~aH ~2~~ T S:J5:.~ EJ-cf,

1~~'5'fA:1 \?i5:.~ '5'fD~¥'8"EJ- cHSfOjICHaHAi <S:l~<S:l~ ~ ~~o 1 ~~'5'fA:1 \?i5:. ~

cH~EJ-cf, - ~~D 1qo, -2j-OjIAi~~Af2f2..1 ~REJ~ EJ-cf,~~DlqO'2..1 =;~-2j- ~~~ ~~'5'f711 cH~~ '5'f£1 ~~~ ~t:!~ cH.g.OjI711 OI-2j-~ ~R

2.1 ~-0~ T S:Jcf, ¥<S:l~EJ- ~'2io ILf ¥'8"EJ- cH§-OjI CHaHAi ~ ~SfOjI~ cH~~ ~?::Ll £1Af2..1 .§..5:!.~oILf tg;j~~l!f -2j-2..I'5'f5:.~EJ-cf,

48

1, ~o IE~2..1 '2!~ Tr~f -l:J.:::L!.

~.5:!.~ .5:!.5:.gj-OjI 7f :;EJ- 2~ {.]71 S:JO~ 7IAf~2..1 OI2~EJ-!"~~ AI'tl !

~~ Af~oHo~ '5'f~ '2:!E71tJ-~A~

.5:!.5:.2..1211{;j7f;tIO I~ 71 q.loH~~Dlqo~~ 5, 7 IAf2..1~~Dlqo~


6,

°I~ oH;t17~Lfq.lgj'5'i-C AI5:.~ l:IH~EJ-cf,


!!"~oHA~~ '2!.§cf, A~OI~
~£:J.

4, ~OIE~2..1OI~OjI 'tl'5'f7~Lf 7H~ I::::li[!lc~ £IAf2..ll::::li[!lcOjI Sft!'5'f !!"6~ t:!~<S:lOI~ tJ-711'iliOI'2:!E~ 71IAI~~ £IAf2..1Af-0~ If

~A~ ~<S:l~q.I~ If.2fEJ-cf, £IAf A~I::l~OjI A~~.§ Eq.IE~Lf .2f£ID~ tg;j<S:l ~g,j5:. £IAf7f ~cf,

1, ~.A..~

OIt:!OjI {;jAf4i-.:::L!. 3:! ~

- ~17\H.5:!.5:.2f tJ-iC1EJ'tl~O I ~~~7~ Lf <2j'2..I<S:lO IC~2f5:.~~<S:l~

2,

8{1OjI tJ-EJ-AII::lIR~~ ~AI - =;~ ~~OILf OjlcHoH{jg'5'l B8~ 3:!,

~ 3:!, ~~£17~Lf
[cf2~

OI~OjI S:JO~ =;~~jlfOjI

~q.1

49

3, ~~~

3:! - ~£:J.2f SNS 7H~~.5:!.OjI~o IE~ ~~'tl~ ~ ~7H'5'f.:::L!. Af{l2..1 2..1{1~ILI~~ 3:!,

- 9!"§"~ ~ llH5:. ~~2..1 ~OIE~ 7IAf~A~ ~7H<S:l~ ~ 3:!,


4, Af<S:l~~5:.2f

~~<S:l~ ~5:.~ ~~ol 3:!, ~~~~

.:r-.¥~ 3:!

- l=rA~.5:!. T~:J!f 7+WLIEI !!-~Ojl "l§1REJ~~-2J"2..1 t:!~<S:l~ 711 ~ ~ ~~ol.:r-.¥~ AI ~ 3:!, 5, ~~-2J"2..1 NS !!-~~ Aft:!OjI-2J"AfOjI711 3:! S ~'§ - ~~~ q.1EJ- Dlqo~ !!-~~ Allf:J!f .!:c.~OIR.:r-£ID~ Aft:! SNS OjI-2J"AfOjI711 0 lo~~ .:r-~ 3:!, ~21.:::L!. - Eq.IE~ ~~%JOILf :B.:r-~71 ~~ ~o~ ~17\H~A~ ~~AfOjI711 .!:c.~~ T S:J~OjIir2..l~ 3:!, - t:!~~~A~2..1 ~<S:l~ g2f~ Af<S:l~ ~~*~ ;i;HSf

1,

Eq.IE~ ~~*ol

!!-~ !!-~~ llH~ Eq.IE~ ~ ~~DlqO~~¥E~

- Eq.IE~ ~2..1~~*~
2,

Eq.IE~ g~ -£IAI-C'2:!E~1 ~~~ Eq.IE~~ q~:J!f~OIAf~~TS:J~,


I:I~~ ~

• ~~<S:l~ £IAf Eq.IE~A~I:JlA • g2f~E!~AfLf ~~7~2..1 l=rA q.1 EJ-Eq.1E~A~I::J IA

g2f~ ~Af A~I::JIA~

• .g.R 2fOII::::l0I\!!!EOjI~EJ-Eq.IE~ g~ [ • ~~-2J" Eq.IE~~ g~~ ~SfOjI~ -2J"Af2..1 ofOjI ~OIE~ 71 oj~ Af~~ ~-to~O~j-, g • T~Af~¥E~ q.1~~~ AM2IAES=A~2..1 ~l::Jf~ B8~ q.lo~ ~I~~ qo~o~ gj-, 3, 3.~A;i;jl3. ~2..1<S:l~ -~OIE~ ~2..12..12~ Eq.IE~ AE~~
~ 7~i:~ ~gj-, 0

~Allf ~~ Aft:!<S:lOIAI~

~of[~2f5:. 'tIcAl O~[8AI~OjIA~~ E!~~~Af2..1 [~IA~ :J!f~

50

4, 7H~

Eq.IE~ g~ ~fol.:::L!.,£1A f2..1

-7H~ ~~.f:! ~ Eq.IE~~OjI5:.~OIE~2..1 ~'tlg,j~ AI ~ 3:!,

{1oH2f -'¥t!-EJ- 7H~<S:l ~ 2..1{1g,j~ ~fol.:::L!.,£IAf2..1 ~Ojl ~ ¥~Ieof

* .5:!.q AfAilEJ-7fOlc2f~~

Of2.HAfOIE~.:::L!.

http://handbook,reuters ,com/index,php/Reporting_from_the_internet

51

l=rA2..1 7fOlc2f~0lq, ~~

£IAf~ :::::::~L~IEq.W !!"~~

7H~<S:l01.::il:! t

5:.-=[l~Ai A:IA:IEJ-q,.:J.2iLf g,J6.J'tl~ ~ A:f{l2..1:::::::~L~IEq.W 0 I~A:I ~ ~Ef.OjI Ef..::il{lg.ol of~

!!"~O I <21gj-l=rAOjI Oi[CiEJ-~~~

A~R iaC]

cH,DI

D_I 7Hol *~Ol ,A L...!---,Cl

g,J6.J'tlOjI711 <S:l~q, _ g,J6.J'tl~ :::::::~olqOiOjI ~~ 71IAI"§"OILf ~1['IJ*OjI CHCiH AA5=

• *I'AH D_I O~Cl


T
A:

t::::ll

A:f{l2..1 :::::::~olqOiOjI71IAlof~ 0lqOi~ ~ 71Af~ qEf.~ ~~ A:I~EJ-q,

~~ A:I~EJ-q, 0f=87fA:I~:::::::~ S:J~ LH~ ~

~CiH ~17\HEJLH~gOjIAi5:. 012iEJ- 7f:;~01

-£IAf 1::::l2fOf.A:i~~CiH ;;;.::il£171 t:!OjI~ :::::::~0IqOiOjI7IAfLf .S:!.~l:IH~ofA:1 \?i~q, -7H~<S:l~ 0ICiHt!-71IOjI2..ICiH ~~~ ~t:! ~ ?~of7iLf =;~ ~~l!f 8~il~ .§..S:!.ofA:1 \?i~q,

=;~

-:::::::~olqOiOjI 0101 ~.H..§ 71A~ ~3.~ 2..17IAf~ ~3.of5:.~ -l:!~EJ-q,

~Of. 7h;}<S:l <21gj-l=rA

52

<S:l~~O ILf ~;tI<S:l t!-~ ~ ~~~ 711;\I"6"f~ 3:!~ rrlE]-cf, -;\f£I<S:l~ ~'C!-Ol S:J~ ;\f'2..fOjI cHoH 2..1{1~ ~f~ ~Of., A:f{l2..1
I::J

2..1{10I £1;\f2..12..1{1~ 3:!~

I?~A:IA:I \?i5:.~ E]-cf,

• I::ll~ ~ g.~1 ~AI


- <21gj-Tr~1 LH¥ !!"~~ 7H~<S:l~ ITilO1A:IOjI71I;\I"6"fA:1 \?i5:.~ E]-cf, - £I;\f~~ 0 ILf ~h6.J'tl2..1 7H~~.5:!.~ LfEfLH ~ 3:!~ <21gj-Tr~f <21711~T S:Jcf~ ~OjIAi {lg.oHo~ E]-cf,

53

You might also like