Professional Documents
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Biz: www.blockdot.com
Fun: www.kewlbox.com
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
We Love Games
Blockdot is one of the largest and most recognized Advergaming companies in
the US, and we create exactly the kind of casual, fun games that are driving this
movement. In addition to creating games, we manage two game portals,
www.kewlbox.com and www.boxerjam.com, where millions of players play.
Our Survey
In the spring of 2010, Blockdot conducted our third survey with 500 game
players on Kewlbox.com; our goal was to gain insights about their gaming
lifestyle and behaviors. Our survey revealed some interesting findings,
confirming some of what you may believe and likely breaking down
misconceptions about gamers.
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• Verizon: V-Train Caper
• Body By Milk: Refuel Rampage
• Kimberly-Clark / Kotex: K.T.’s Impossi-Bubble Adventures
Client: Body By Milk Client: Verizon
• SBC: Braving The Elements
• Innisbrook: Monkey Mayhem
55% 74%
27%
18%
14% 12%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• DIRECTV: Super Sleuth
• Nokia: Snow Traxx Client: LEGO Client: DIRECTV
• LEGO: Lava Showdown
• HP: Diego Smart
59% 73%
24%
17%
14% 13%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• Lipton: The Way of the Brisk
• MTV: Crank Deathmatch
Client: Taco Bell Client: Pepsi
• Pepsi: Straw Fight
• Taco Bell: Taco Fu
• Universal Pictures: Bighouse Beatdown
77%
44%
40%
16%
12% 11%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• American Airlines: We Know Why You Fly
• Sonic: Flavor Shot
• M&M’s: Flip the Mix
Client: Oreo Client: Universal Pictures
• Kotex: Ms. Match
• Universal Pictures: Land of the Lost
93%
89%
5% 5%
3% 5%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• Microsoft / Bing: Spelling Bee
• Blockdot: Chicktionary for iPad
• Lands’ End: ShoreLiners
• Clorox: Seek and Sanitize
Client: Old El Paso Client: Blockdot Client: Microsoft / Bing
• Old El Paso: El Tacodor
91% 75%
15% 10%
5% 4%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• Kraft / Ritz: Arithmetiles
• Kraft / 1000 Calorie Packs: Da Numba
• GlaxoSmithKline: Alli Perfect Plate
• Clorox: Sparkling Sudoku Client: GlaxoSmithKline
Client: Clorox Client: Kraft / Ritz
60% 64%
21% 20%
19%
16%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• A&E: Hammer It Home
• Baskin-Robbins: Find The Pink Spoon
• Microsoft: Discover the World with Matt Lauer
• Microsoft / Bing: Time Capsule
• Microsoft / Bing: CrossWire
Client: Unilever Client: Baskin-Robbins
• VISA: Financial Soccer I Can’t Believe It’s Not Butter
58%
70%
25%
15% 16%
14%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• General Motors / Chevrolet: Costal Cruisin’
• Unilever / Degree Men’s Deodorant: Degree V12 Challenge
• Nokia: Sketchy Snow Sledding
Client: General Motors / Chevrolet Client: Unilever / Degree Men’s Deodorant
• Panasonic: Extraction Reaction
• LEGO: Tunnel Run
45% 64%
29% 26%
21%
15%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• Home Depot: Mower Mayhem
• Skittles / Starburst: Penguin Downhill Racing
Client: Home Depot Client: Skittles / Starburst
• Nokia / MetroPCS: Street Cred
• Universal Pictures: Baby Mama
• LEGO: Galaxy City Getaway
• LEGO: Tunnel Run 67% 53%
31%
18% 16%
15%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• Lionsgate: Rambo – The Fight Continues
• T.G.I. Friday’s: Bovinator
• Kellogg’s: Fruity Face Off
Client: Lionsgate Client: T.G.I. Friday’s
• Ritz: Touchdown Toss
• S. C. Johnson: Power Sprayer Showdown
55%
63%
29%
20% 17% 16%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• Baskin-Robbins: Office Invaders
• Dunkin’ Donuts: Ski Slope Showdown
Client: Baskin-Robbins Client: Kraft / Ritz
• Roche: Cell Invasion Rave
• Verizon: Moon Monkey XI
• Kraft / Ritz: Snowball Showdown
• Anheuser-Busch: Berry Brawl 53%
63%
27%
20%
20%
3%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• A&E: Hammer It Home
• Kraft / Post Cereal: Monster Rumble
• M&M’s: Red vs. Green
• Kraft / Wheat Thins: Snack Squares
Client: A&E Client: Kraft / Wheat Thins
• WebMD: Beat The Urge
80%
88%
8% 13% 7%
4%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• BusinessWeek: Small Biz Big Deal
• Blockdot: Blackjack Elf
• I-Won!: Gryphon Hearts
• Nickelodeon: SpongeBob SquarePants: Go Fish Client: Nickelodeon Client: BusinessWeek
89%
82%
6% 5% 9% 9%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• P&G / Prilosec OTC: Bunco Central
• Turbine / Lord Of The Rings Online: King Under The Mountain
Client: P&G / Prilosec OTC Client: Turbine / Lord of the Rings Online
65% 52%
30%
19% 18%
16%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• iWon!: Diamond Slots
Client: iWon!
50%
61%
30%
20%
23%
16%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• Crest: Swappers – Bright Solutions
• Travelocity: Scenery Scramble
• Kraft / Lunchables: Transformers
• Universal Pictures: American Pie Video Swapper
Client: Travelocity Client: Kraft / Lunchables
71% 53%
29%
17% 18%
12%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• Paramount Pictures: Buttons in Time
• Panasonic: Treat It Or Eat It
• Lindt & Sprüngli Chocolates: Gold Bunny Hunt
Client: Lindt & Sprüngli Client: Orlando Convention Bureau
• Orlando Convention Bureau: Find My Smile
61% 47%
26% 27%
21%
18%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• Verizon: Alphabet Lanes
• Verizon: Kachong
• Kraft / Ritz: Ritz Touchdown Toss
Client: Turbine / Lord of the Rings Online Client: Verizon
• Turbine / Lord of the Rings Online: Swig and Toss
76%
61%
20% 19%
16%
8%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Other: SIM / Twitch / Music / Tempo / Sports / Time Management / Decision Tree
Many games break the genre mold. They are often genre builders and define a new, exciting
way of playing games.
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• Kraft / Fruity Pebbles: Peb Pals
• Crystal Light: Crystal Light Oasis
Client: Kraft / Fruity Pebbles Client: Old Navy
• Old Navy: Star of the Store
• Oreo: Double Stuf DSRL
48%
41%
37%
30%
22%
22%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• Kraft / Ritz: Ritz Snack Shot
• La Quinta: LQ Challenge
• Universal Pictures: Smokin’ Aces
Client: Kraft / Ritz Client: Motorola
• Panasonic: Crazy CAT Scan
52% 51%
27% 28%
21% 21%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• INXS: Bang the Drum
• VH1: Drop The Beat
• Kraft / Ritz: Rock The Block
• DIY: Nail The Stud
• KFC: Grilled Chicken Dance Game
Client: Kraft / Ritz Client: Kraft / Lunchables Client: VH1
51% 49%
28% 29%
21% 22%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• SBC: Pass or Perish
• SBC: Grab the Glory – 110 Meter Hurdles
• VISA: Financial Soccer Client: VISA Client: Burger King
• Burger King: BK Bobble Bowl
• Verizon: Alphabet Lanes
• GDA: Soccer Showdown
39% 37%
67%
24%
19%
14%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• Old Navy: Star of the Store
• Microsoft / Bing: Taxi Wrangler
Client: Universal Pictures Client: Microsoft / Bing
• Universal Pictures: American Pie Beer Chugger
• Universal Pictures: Sunbathing 101
58% 55%
26% 30%
16% 15%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Sample Videos:
• Klondike: Khaki Pants Pete
• Lionsgate: Saw IV Trapped
• Lands’ End: What’s on Your Horizon Personality Quiz
• Crystal Light: Crystal Light Facebook Oasis
Client: Lionsgate Client: Klondike
60% 64%
23%
17% 21%
15%
Positive Intent To Play Neutral Negative Intent Positive Intent To Play Neutral Negative Intent
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
13%
25%
41%
57% 30%
34%
Yes – I use it Yes – But I do not use it No Yes – I use it Yes – But I do not use it No
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
1% 19% 9%
29% 24%
28%
51% 39%
Yes I have a web cam and have used it for Augmented Reality Yes I have a web cam and have used it for Augmented Reality
Yes I have a web cam, but I have never used it for Augmented Reality Yes I have a web cam, but I have never used it for Augmented Reality
I do not have a web cam I do not have a web cam
I do not know what Augmented Reality is I do not know what Augmented Reality is
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
34% 22%
21% 40%
Every time Some times Rarely Never Every time Some times Rarely Never
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
3% 7%
28%
43% 33%
54%
15%
17%
1 time 2-3 times 4-5 times More than 5 times 1 time 2-3 times 4-5 times More than 5 times
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
46% 46%
52%
46% 39%
36%
38% 37%
21%
14%
Global scoreboards to see how you compare against the world Global scoreboards to see how you compare against the world
Scoreboards to see how you compare to your friends Scoreboards to see how you compare to your friends
Chat Chat
Virtual trophies or achievements Virtual trophies or achievements
Ability to rank games or give feedback Ability to rank games or give feedback
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
96% 94%
26% 24%
Single player – to try and beat the game, my best score, or beat the Single player – to try and beat the game, my best score, or beat the
computer (turn-based game play) computer (turn-based game play)
Multi-player – competitive play against other people Multi-player – competitive play against other people
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
53% 51%
49%
47%
Plan to play an individual game Plan to play several different games Plan to play an individual game Plan to play several games
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
97%
91%
20%
10%
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
51%
49%
50% 50%
Yes No Yes No
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
76% 77%
18%
14%
7% 9%
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
57%
64%
31%
22%
13% 13%
Female Male
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com
2010 Game Survey – Kewlbox.com
Blockdot
8350 N. Central Expressway
Dallas, Texas 75206
214.890.4100
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com