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    Facebook Pages talk by Dave Natriss

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    Facebook Pages talk by Dave Natriss

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    3K views8 pages

    Facebook Pages

    Uploaded by

    Amber156
    Facebook Pages talk by Dave Natriss

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Facebook Pages

    also known as Business Pages


    also known as Fan Pages
    better known as Brand Pages
    by Dave Nattriss, for Facebook Developer Garage London
    What is a Facebook Page?
     ‘Connect with your customers on Facebook
    similar to the way they connect with their
    friends. Through a Facebook Page, users
    can show their support by becoming a fan,
    writing on your Wall, and other actions
    that automatically generate News Feed
    stories’
     http://www.facebook.com/business/?pages
     http://www.facebook.com/FacebookPages
     http://ads.ak.facebook.com/ads/pages/guid
    es/creating_a_facebook_page.pdf
     managed by Page Admin(s)
    Facebook Developer Garage London,
    05/03/2008 Facebook Pages, by Dave Nattriss
    What can be on a Facebook
    Page?
     Image (max width 396 px, height no more than 3
    times the width)
     Information - optional fields:
     Founded
     Overview
     Mission
     Products
     Website(s)
     Mini-Feed
     Fans (or Supporters)
     Settings
     visibility (published or unpublished)
     age restrictions (13+, 17+, 18+, 19+, 21+, legal
    drinking age)
     Page Admin(s)
    Facebook Developer Garage London,
    05/03/2008 Facebook Pages, by Dave Nattriss
    What else can be on a Facebook
    Page?
    Applications

     Events (independent of user-created and group-created


    events)
     Photos (can be added by Page Admins, and optionally by
    fans, arranged in separate sections)
     Video (allows tagging as with user video application)
     The Wall
     Discussion Board (like The Wall with multiple
    topics/threads)
     Notes (can import a feed [Atom/RSS] or URL, updates every
    few hours)
     Share (as with most other Facebook application pages)
     Reviews (mandatory, works same as on application
    directory pages)
     special Pages applications for displaying FBML and Flash,
    from: http://www.facebook.com/FacebookPages
     special section on application directory:
    Facebook Developer Garage London,
    http://www.facebook.com/apps/index.php?type=4
    05/03/2008 Facebook Pages, by Dave Nattriss

    What can you do with a Facebook
    Page?
    Updates

     http://www.facebook.com/inbox/updates.php
     new(ish) incoming communication zone for the
    user, different to the main user-to-user, group-to-
    user, event-to-user messaging (Message Inbox),
    and to the application notifications page
    (Notifications)
     all Update messages can be found, and are
    sorted by date, and filterable by Page (sorted by
    Page category)
     no limit to number of messages (Facebook
    recommend around two a month) that a Page can
    send
    Facebook Developer Garage London,
     new Update messages are reported
    05/03/2008 onPages,
    Facebook user’s
    by Dave Nattriss
    What else can you do with a Facebook
    Page?
    Page Manager’s Insights – statistics about your
    Pages and their fans:
     Page stats
     Page views
     unique users
     Discussion Topics
     Reviews
     Photo views
     Video plays
     Fans stats
     total amount of Fans over time, with new (growth) and
    removed (decline)
     current gender/age split
     export daily/weekly reports to CSV/Excel
     links through to Social Ads, so Facebook can make money

    Facebook Developer Garage London,


    05/03/2008 Facebook Pages, by Dave Nattriss
    How do users see or find a Facebook
    Page?
     ‘I Am a Fan of…’ box on fans’ profile

     Social Story(s) on fans’ Mini-Feed and their


    friends’ News Feed
     Search box autocomplete (with flag icon)

     Search results Pages tab

     current UK leader is apparently The Chris


    Moyles Show (BBC Radio 1 breakfast
    programme) with over 270,000 fans since
    mid-January, spread virally on friends’
    News Feed and also mentioned on the
    show (7.3 million listeners)
    Facebook Developer Garage London,
    05/03/2008 Facebook Pages, by Dave Nattriss
    What can a Facebook Page do for
    you?
     enhance your brand (or your clients’
    brand) Facebook visibility without risk of
    removal
     act as a place to demonstrate your brands’
    applications
     popularity can spread virally and through
    general Search, thus increase brand
    awareness
     Update (advertise to) your fans for free

     gain fan Insights

     easy to advertise with Social Ads


    Facebook Developer Garage London,
    05/03/2008 Facebook Pages, by Dave Nattriss

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