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  • Healthcare Uses of Social Media: Diagnosis and Treatment

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    A general survey of healthcare perspectives on social media, with an excursion into the essence of technology and how a Technological view of emerging media pertains to understanding their role in enterprises.

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    A general survey of healthcare perspectives on social media, with an excursion into the essence of technology and how a Technological view of emerging media pertains to understanding their role in enterprises.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3K views57 pages

    Healthcare Uses of Social Media: Diagnosis and Treatment

    Uploaded by

    philbaumann
    A general survey of healthcare perspectives on social media, with an excursion into the essence of technology and how a Technological view of emerging media pertains to understanding their role in enterprises.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 57

    Healthcare Uses of Social

    Media:
    Diagnosis & Treatment
    Phil Baumann, RN
    CEO CareVocate LLC

    PhilBaumann.com
    @PhilBaumann
    Health is Social

    Social Is Health
    Healthcare Is Technology
    Social Media Is Technology
    Ergo:
    Healthcare Must
    Understand Social Media
    What Is Technology?
    It’s Like Obscenity:
    You Know It When You See It

    Except:

    You Don’t Always See It


    Technology

    Is More Than:
    Tools
    Gadgets
    Techniques
    The Essence of Technology
    is…
    …Revealing
    Social Media Is Revealing Things
    About Us
    Our Institutions
    Our Culture
    & Media Itself
    What Can We Reveal?
    Hardware versus Software

    Or: Why Marketers Are Confused


    MEDIA VERSUS MEDIA
    Hardware – Old Media Software – New Media

    •CMS – BLOGS, FORUMS


    •PRINT •FACEBOOK
    •RADIO •TWITTER
    •TV •YOUTUBE
    •???
    Key Differences
    HARDWARE SOFTWARE

    • Unstable
    • Stable
    • Unpredictable
    • Predictable
    • Small Tweaks >> Little •Small Tweaks >>
    Consequence
    Huge Ramifications
    on Ecosystem
    Patient Empowerment:

    Content versus Information


    Content Is…
    Expression
    of
    Knowledge,
    Experience &
    Wisdom
    Created to Change a
    Mind
    Information Is…
    Relevant
    Right Time Data
    Right Context
    Right Process
    To Make a Decision
    Based on Risk
    4 States
    of
    Patient Empowerment
    Content Empowers the Mind

    Information Empowers the


    Patient
    It’s About the Audience,
    Stupid

    Conversation Is Just Possible


    Now
    Assess Your Audience
    On Its Empowerment State.

    Proceed Accordingly
    Lead Your Audience:

    Master of Content

    Master of Ceremonies

    Master of Conversation
    How to Do Social Media:
    The Nursing Process
    (ADPIE)
    a. Assess
    b. Diagnose
    c. Plan
    d. Implement/Execute
    e. Evaluate
    Vision

    Mechanics

    Process
    Suggested Uses

    Disaster Alerting & Response


    Drug Safety Alerts
    Diabetes Management
    Medical Crowd-sourcing
    Disease Tracking & Resource Connection
    Suggested Uses

    Post-discharge Patient Support


    Recruitment of Health Care Staff
    Clinical Trial Awareness
    Promoting Healthy Lifestyles
    Health Care Marketing
    Live-tweeting Surgery
    CDC & Social Media
    “CDC encourages the strategic use of Twitter to
    effectively and inexpensively reach individuals and
    partners with timely health and safety information.”
    CDC’s Twitter Metrics
    HIPAA Today
    21 Century Health Care
    st

    Content

    Connection

    Community

    Care
    What’s the Goal?
    Safe & Effective Online Presences

    Freedom of Choice

    Protect Boundaries
    Benefits
    Community meets a basic human
    need

    Frees Healthcare Professionals

    Crowd-sourcing

    Research
    Costs
    Privacy Violations

    Boundary crossing

    Dignity Blows

    Insurance Company & Employer Monitoring


    Is Privacy Dead?
    Is Dignity The New Privacy?
    Technology Will Violate Privacy

    Vigilant Struggle for Dignity Rights

    Relationship between People &


    Technology
    New Legislation

    • Understanding & recognition of Web’s disruptive powers


    • Re-think Privacy
    • Manifest Dignity
    Insurance Reform?

    • Social Media Monitoring


    • Denial of Insurance
    • New Regulatory Limits on how social media data is
    used?
    Government 2.OhReally?

    • How ready are government agencies?


    • Permission-based Privacy rules
    • Will Docs & Nurses participate in legislative discussions?
    Permission

    • Permission, Permission Permission


    • Fully Informed Permission
    • Volume Control
    The Web and Marketing:

    Is It a Dream?

    …Or a Nightmare?
    (Comic Sans is a nightmare ;)
    Your 1 Step Isn’t Listening:
    st

    You Must First Develop….


    …Web Position
    Statement!
    Web Position Statement
    “We believe the Web is an ever-evolving Technology and Ideology which:

    Influences Patients & Providers in the following ways: ___________.

    Changes Publics, Governments, Organizations, Cultures: __________.

    The Web impacts Marketing, Communications, Processes: _________.

    We believe the opportunities of the Web include ________________.

    The challenges we face are ___________________.

    Therefore, the Mission of our Web Presence is ________________.”


    Health is Social

    Social Is Health
    Twitter Follow
    Recommendations
    @SusannahFox
    @LeeAase
    @EdBennett
    @KentBottles
    @Shwen
    @jonmrich
    @PharmaGuy
    @WhyDotPharma
    @DaphneLeigh
    @2HealthGuru
    @ahier
    @drval
    @Doctor_V
    Twitter Chatter
    @RNchat
    #RNchat

    #hcsm -
    #hcsmeu -
    #SocPharm
    @PhilBaumann

    PhilBaumann.co
    m

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