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Web 2.

0 Weekly
“AOL Sells Bebo For Massive Loss”
June 22, 2010

David Shore, CFA, MBA 416.860.6784


dshore@mackieresearch.com
Damian Wojcichowsky, CFA 416.860.7652

This report has been created by Analysts that are employed by Mackie Research Capital Corporation, a Canadian Investment Dealer.
For further disclosures, please see last page of this report.
www.mackieresearch.com

Copyright © 2000-2010, Mackie Research Capital Corporation, All rights reserved www.mackieresearch.com
Key Developments (past week)
Deals (M&A, Finance) – Bebo a Disastrous Investment for AOL
 AOL is reported to have sold Bebo, the UK-based social network it bought just two
years ago for $850 mm, to private equity firm Criterion Partners for under $10 mm.
Based on our calculations, AOL paid the equivalent of $38 per Unique Visitor (UV) for
Bebo, and sold it for under $1 per UV.
Financial Results/Guidance/Partnerships/Product
 Multiplied Media (TSXV:MMC) announced it would be adding Telus Live Agents to its
popular location-based search application, Poynt
 Mobile Data Corp. (OTCBB:MBYL) reported unaudited earnings results for the third
quarter and nine months ended April 30, 2010. For the quarter, the company has
reported net loss of $24,096 compared to $20,504 for the same period a year ago. For
the nine months, the company has reported net loss of $137,531 compared to $129,675
for the same period a year ago. Net cash used in operations was $84,802 compared to
$69,666 for the same period a year ago.

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Public Company Data

3 www.mackieresearch.com
Aggregate Public Data

Web 2.0 Public Companies Total Median Max Min


# Companies 101 - - -
Market Cap (US$ mm) 77,334.7 73.1 30,367.3 1.2
Revenue (US$ mm) 23,508.7 56.9 3,057.7 0.0
1 Year revenue growth 5.7% 8961.6% -100.0%
EBITDA as % of revenue - 13.4% 63.1% -63.7%
Net cash (US$ mm) 9,036.9 2.3 1,835.9 -670.8
TEV/Revenue - 2.0x 37.2x 0.0x
TEV/EBITDA - 8.8x 45.0x 0.6x
P/E - 17.0x 91.3x 0.0x
Relative to 52 week high -38.4% -1.8% -95.6%

Source: CapitalIQ

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5
0
5
10
15
20
25
30
Gaming

28
Social Networking

16
Media

10

8
Diversified

6
Marketing

5
Mobile

Source: CapitalIQ
3
Infrastructure

3
SMS/Voice

3
Enterprise

3
Advertising

2
Internet Retail

2
Virtual World
By Sector

2
Dating

2
Music

1
Vertical Communities

1
Collaboration

1
Podcasting

1
Learning

1
Video

1
Search

1
Payment

1
Financial Services
Public Company Distribution

0
5
10
15
20
25
30
35
40
45

United States

Canada

China

South Korea

Japan

Taiwan

Hong Kong

Germany

Poland

Australia

United Kingdom
By Country

Italy

Finland

Sweden

India

Russia

Malaysia

Switzerland
www.mackieresearch.com
Valuation Dashboard – 1 Week
Market Cap EV/Revenue
Flat
7% Falling Flat
44% 1%

Falling
33%
Rising
60%

Rising
55%

EV/EBITDA P/E

Flat Flat
2% 0%

Falling
Falling 33%
35%

Rising
63% Rising
67%

6 www.mackieresearch.com
7
Source: CapitalIQ
Multiple (x)

0.0x
0.5x
1.0x
1.5x
2.0x
2.5x
3.0x
3.5x
4.0x
4.5x
5.0x

# companies
5/4/2009
5/11/2009
5/18/2009
5/25/2009
6/1/2009
6/8/2009
6/15/2009
6/22/2009
6/29/2009
7/6/2009
7/13/2009
7/20/2009
7/27/2009
8/3/2009
8/10/2009
8/17/2009
Median EV/Revenue

8/24/2009
8/31/2009
9/7/2009
9/14/2009
9/21/2009
9/28/2009
10/5/2009
10/12/2009
10/19/2009
10/26/2009
11/2/2009

Median
11/9/2009
11/16/2009
11/23/2009
11/30/2009
12/7/2009
12/14/2009
12/21/2009
12/28/2009
1/4/2010
1/11/2010

Long-term average
1/18/2010
1/25/2010
2/1/2010
2/8/2010
2/15/2010
2/22/2010
3/1/2010
3/8/2010
3/15/2010
3/22/2010
3/29/2010
4/5/2010
but remain well
increase slightly

4/12/2010
below LT average
Revenue multiples

4/19/2010
4/26/2010
5/3/2010
5/10/2010
5/17/2010
5/24/2010
5/31/2010
6/7/2010
6/14/2010
6/21/2010
394040404141404343454647474747485051515050535656606161646666676564667071717274736871737372747679808280818081828286838584

www.mackieresearch.com
8
Source: CapitalIQ
Multiple (x)

# companies
0.0x
5.0x
10.0x
15.0x
20.0x
25.0x
5/4/2009
5/11/2009
5/18/2009
5/25/2009
6/1/2009
6/8/2009
6/15/2009
6/22/2009
6/29/2009
7/6/2009
7/13/2009
7/20/2009
7/27/2009
8/3/2009
Median EV/EBITDA

8/10/2009
8/17/2009
8/24/2009
8/31/2009
9/7/2009
9/14/2009
9/21/2009
9/28/2009
10/5/2009
10/12/2009
10/19/2009
10/26/2009
11/2/2009

Median
11/9/2009
11/16/2009
11/23/2009
11/30/2009
12/7/2009
12/14/2009
12/21/2009
12/28/2009
1/4/2010
1/11/2010
1/18/2010

Long-term average
1/25/2010
2/1/2010
2/8/2010
2/15/2010
2/22/2010
3/1/2010
3/8/2010
3/15/2010
3/22/2010
3/29/2010
4/5/2010
EV/EBITDA multiples

4/12/2010
4/19/2010
4/26/2010
increase slightly but remain
depressed below LT average

5/3/2010
5/10/2010
5/17/2010
5/24/2010
5/31/2010
6/7/2010
6/14/2010
6/21/2010
2022 2223 23 2222 2324 2322 2424 2626 26 2626 2526 2728 3129 33 3536 3842 3940 3840 4139 39 3942 4342 4143 4343 45 4347 4545 5151 5052 5253 51 5249 5251

www.mackieresearch.com
9
Source: CapitalIQ
Multiple (x)

# companies
0.0x
5.0x
10.0x
15.0x
20.0x
25.0x
30.0x
35.0x
5/4/2009
5/11/2009
5/18/2009
Median P/E

5/25/2009
6/1/2009
6/8/2009
6/15/2009
6/22/2009
6/29/2009
7/6/2009
7/13/2009
7/20/2009
7/27/2009
8/3/2009
8/10/2009
8/17/2009
8/24/2009
8/31/2009
9/7/2009
9/14/2009
9/21/2009
9/28/2009
10/5/2009
10/12/2009
10/19/2009
10/26/2009
11/2/2009

Median
11/9/2009
11/16/2009
11/23/2009
11/30/2009
12/7/2009
12/14/2009
12/21/2009
12/28/2009
1/4/2010
1/11/2010
1/18/2010

Long-term average
1/25/2010
2/1/2010
2/8/2010
2/15/2010
2/22/2010
3/1/2010
average

3/8/2010
3/15/2010
3/22/2010
3/29/2010
4/5/2010
but also are below LT
P/E multiples increase

4/12/2010
4/19/2010
4/26/2010
5/3/2010
5/10/2010
5/17/2010
5/24/2010
5/31/2010
6/7/2010
6/14/2010
6/21/2010
1919 1818 19 1919 1920 1918 1919 1920 21 2424 2525 2627 2727 31 3233 3133 3335 3538 3939 39 3941 4142 4040 4038 37 3834 3332 3535 3535 3535 35 3531 3433

www.mackieresearch.com
10
-
5.0
10.0
15.0
20.0
25.0
30.0

# Companies 1
Virtual World

26.5

2
Infrastructure

10.1

1
Learning

9.7

8
Social Networking

5.7

2
Music

4.8

1
Vertical Communities

4.7

1
Search

4.2
Gaming

21
4.0

6
Diversified
3.7

4
Mobile
3.6

3
SMS/Voice
3.5

6
Marketing
3.1
Average EV/Revenue – by Sector

1
Podcasting
2.8

9
Media
2.6

1
Collaboration
2.5

Advertising
2.3

Internet Retail
2.0

Enterprise
1.8

Video
1.8

Dating
1.3

Financial Services
0.4

www.mackieresearch.com
Average EV/EBITDA – by Sector

50.0

45.0
45.0

40.0

35.0

30.0

25.0

20.0 17.6
15.8
15.0
11.7 11.6 11.5 11.2
9.8 9.5
10.0 9.0
7.4

5.0

-
Diversified

Advertising
Internet Retail
Search

Enterprise

Mobile

Gaming

Social Networking

Media

Collaboration

Dating
# Companies 1 2 2 5 2 14 6 1 6 1 1

11 www.mackieresearch.com
Average P/E – by Sector

100.0

91.3
90.0

80.0

70.0

60.0
54.2

50.0

39.3
40.0

29.7
30.0 25.8

19.9
20.0
15.3 14.3 13.3

10.0

-
Internet Retail Enterprise Collaboration Marketing Social Diversified Advertising Media Gaming
Networking

2 3 1 6 16 8 3 10 28
# Companies

12 www.mackieresearch.com
13
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
37
SocialGO PLC

Source: CapitalIQ
27
Worlds.com Inc.

19
SpectrumDNA, Inc.

16
Tencent Holdings Ltd.
Beyond Commerce, Inc.
MOKO.mobi Limited

13 13 13
Paid Inc.
Gree, Inc.

11 11
GeoSentric Oyj
Chinese Gamer International

10 10
Lingo Media Corporation

9
TransGaming, Inc.
Dena Co. Ltd.
Fluid Music Canada, Inc.

8 7 7
DigitalPost Interactive, Inc.

6
HUGHES Telematics, Inc.
Accelerize New Media, Inc.

5 5
WebMediaBrands Inc
Changyou.com Limited
SK Communications Co., Ltd.

4 4 4
Taleo Corp.
Mixi, Inc.

4 3
Kingsoft Corporation Limited
Frogster Interactive Pictures AG
iseemedia Inc.
Wizzard Software Corporation

3 3 3 3
ePro Ltd.
Open Text Corp.
EV/Revenue Ranking

NEOWIZ Games Corporation


Modern Times Group Mtg AB
Sohu.com Inc.
UOMO Media, Inc
XING AG
Velti Plc
Unilava Corporation
PNI Digital Media Inc.
Score Media Inc.
Shutterfly, Inc.
ValueClick, Inc.
Webzen Inc.
2 2 2 2 2 2 2 2 2 2 2 2 2 2

GungHo Online Entertainment, Inc.


Myriad Group AG
NeuLion Incorporated
Platforma Mediowa Point Group S.A.
HanbitSoft, Inc.
YD Online Corp.
Spark Networks, Inc.
SocialGo has highest

Gamania Digital Entertainment Co., Ltd.


revenue multiple at 37x

2 2 2 2 2 2 2 1

Hutchison Telecommunications Hong Kong Holdings Ltd.


infoGROUP, Inc.
Oriented Media Group Berhad
SNAP Interactive, Inc.
OAO RBC Information Systems
NetDragon WebSoft, Inc.
CornerWorld Corporation
Internet Group SA
The New York Times Company
IAC/InterActiveCorp.
TheStreet.com, Inc.
Ynk Korea Inc.
AQ Interactive, Inc.
Points International Ltd.
Cyberplex Inc.
CDC Corp.
United Online, Inc.
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

AOL, Inc.
Uniserve Communications Corp.
DADA SpA
Northgate Technologies Limited
Glu Mobile, Inc.
GigaMedia Ltd.
Actoz Soft Co., Ltd.
Tree.Com, Inc.
Openwave Systems Inc.
GameOn Co Ltd.
RealNetworks Inc.
1 1 1 1 1 0 0 0 0 0 0

Jumbuck Entertainment Limited


Asknet AG
LookSmart, Ltd.
0 0 0

Dolphin Digital Media, Inc.


www.mackieresearch.com
14
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0

Source: CapitalIQ
SK Communications Co., Ltd.

45.0
HanbitSoft, Inc.

35.3
Tencent Holdings Ltd.

30.3
Taleo Corp.

28.4
Frogster Interactive Pictures AG
Chinese Gamer International
Gree, Inc.

19.819.419.2
Myriad Group AG

17.8
Modern Times Group Mtg AB
Dena Co. Ltd.

16.716.1
Mixi, Inc.
Shutterfly, Inc.

15.414.9
TheStreet.com, Inc.
Openwave Systems Inc. 14.213.7
EV/EBITDA Ranking

Score Media Inc.


YD Online Corp.
AQ Interactive, Inc.
12.812.612.4

IAC/InterActiveCorp.
Cyberplex Inc.
10.5 9.8

Platforma Mediowa Point Group S.A.


Gamania Digital Entertainment Co., Ltd.
Open Text Corp.
GungHo Online Entertainment, Inc.
9.3 9.0 9.0 8.7
the group at 45.0x

NEOWIZ Games Corporation


Velti Plc
SK Communications leads

XING AG
PNI Digital Media Inc.
DADA SpA
Kingsoft Corporation Limited
8.4 8.3 8.3 8.2 8.1 7.9

Uniserve Communications Corp.


Spark Networks, Inc.
ValueClick, Inc.
Changyou.com Limited
CDC Corp.
NetDragon WebSoft, Inc.
infoGROUP, Inc.
7.4 7.4 7.1 7.0 6.8 6.7 6.7

Hutchison Telecommunications Hong Kong Holdings Ltd.


The New York Times Company
Sohu.com Inc.
5.6 5.6 5.3

United Online, Inc.


3.8

Actoz Soft Co., Ltd.


AOL, Inc.
2.5 2.3

GameOn Co Ltd.
Jumbuck Entertainment Limited
1.3 0.6

www.mackieresearch.com
Excluding EV/EBITDA > 100x
15
Source: CapitalIQ
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
Shutterfly, Inc.

91.3
Points International Ltd.

57.2
CDC Corp.

51.2
Mixi, Inc.
P/E Ranking

infoGROUP, Inc.

47.7 47.0
Tencent Holdings Ltd.

Open Text Corp.

Gree, Inc. 40.5 39.3


37.4
Dena Co. Ltd. 35.0

Gamania Digital Entertainment Co., Ltd.

NetDragon WebSoft, Inc.


32.5 30.9

Chinese Gamer International

Velti Plc
26.0 25.9

Frogster Interactive Pictures AG


22.7

NEOWIZ Games Corporation


19.6

Hutchison Telecommunications Hong Kong Holdings Ltd.

The New York Times Company


Shutterfly has the
highest P/E at 91.3x

ValueClick, Inc.
17.5 17.0 16.3

Cyberplex Inc.

Sohu.com Inc.

Kingsoft Corporation Limited


15.3 14.2 13.4

DADA SpA

AOL, Inc.
12.5 11.8

Changyou.com Limited

GameOn Co Ltd.

United Online, Inc.


10.2 9.9 9.1

Uniserve Communications Corp.


5.5

Jumbuck Entertainment Limited


3.5

Netease.com Inc.

Giant Interactive Group, Inc.

Shanda Interactive Entertainment Ltd.


2.3 2.1 1.9

Perfect World Co., Ltd.


1.2

www.mackieresearch.com
16
Source: CapitalIQ
(US$m)

# companies
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000

6/29/2009
7/6/2009
7/13/2009
7/20/2009
7/27/2009
8/3/2009
8/10/2009
8/17/2009
8/24/2009
8/31/2009
9/7/2009
9/14/2009
9/21/2009
9/28/2009
10/5/2009
10/12/2009
10/19/2009
10/26/2009
11/2/2009
11/9/2009
11/16/2009
11/23/2009
Total Market Capitalization

11/30/2009
12/7/2009
12/14/2009
12/21/2009
12/28/2009
1/4/2010
1/11/2010
1/18/2010
1/25/2010
2/1/2010
2/8/2010
2/15/2010
2/22/2010
3/1/2010
3/8/2010
Total market cap increases to $78 bn

3/15/2010
3/22/2010
3/29/2010
4/5/2010
4/12/2010
4/19/2010
4/26/2010
5/3/2010
5/10/2010
5/17/2010
5/24/2010
5/31/2010
6/7/2010
6/14/2010
6/21/2010
98 98 98 98 98 98 98 98 98 98 97 98 98 98 98 99 99 99 99 99 99 99100100100100100100100100100100100100101101101101101101101101101101101101101101101101101101

www.mackieresearch.com
17
-

# Companies
5,000.0
10,000.0
15,000.0
20,000.0
25,000.0
30,000.0
35,000.0
40,000.0

8
Diversified

Gaming

28
Media

10
Social Networking

16
1
Collaboration

6
Marketing

3
Enterprise

1
Search

2
Internet Retail

5
Mobile
Total Market Cap – by Sector

2
Music

3
SMS/Voice

3
Advertising

2
Dating

1
Financial Services
1
Video
2

Virtual World
1

Vertical Communities
Eight Diversified companies
totaling $35 bn in market cap

Payment
1

Learning
3

Infrastructure
1

Podcasting
www.mackieresearch.com
18
0
1,000
2,000
3,000
4,000
5,000
6,000
Tencent Holdings Ltd.
Dena Co. Ltd.
Netease.com Inc.
Modern Times Group Mtg AB

Source: CapitalIQ
Gree, Inc.
IAC/InterActiveCorp.
AOL, Inc.
Shanda Interactive Entertainment Ltd.
Open Text Corp.
Sohu.com Inc.
Giant Interactive Group, Inc.
Changyou.com Limited
The New York Times Company
Perfect World Co., Ltd.
Hutchison Telecommunications Hong Kong Holdings
Taleo Corp.
ValueClick, Inc.
Chinese Gamer International
NEOWIZ Games Corporation
SK Communications Co., Ltd.
Mixi, Inc.
Shutterfly, Inc.
Kingsoft Corporation Limited
United Online, Inc.
RealNetworks Inc.
infoGROUP, Inc.
Gamania Digital Entertainment Co., Ltd.
GungHo Online Entertainment, Inc.
CDC Corp.
Velti Plc
NetDragon WebSoft, Inc.
Myriad Group AG
XING AG
Market Cap Ranking

Openwave Systems Inc.


Fluid Music Canada, Inc.
OAO RBC Information Systems
GigaMedia Ltd.
Webzen Inc.
The9 Limited
HUGHES Telematics, Inc.
Actoz Soft Co., Ltd.
TheStreet.com, Inc.
Points International Ltd.
AQ Interactive, Inc.
HanbitSoft, Inc.
Cyberplex Inc.
GameOn Co Ltd.
Tree.Com, Inc.
DADA SpA
Spark Networks, Inc.
Paid Inc.
Score Media Inc.
YD Online Corp.
Frogster Interactive Pictures AG
NeuLion Incorporated
Ngi Group Inc.
PNI Digital Media Inc.
Moggle, Inc
Quepasa Corp.
Platforma Mediowa Point Group S.A.
Gravity Co., Ltd
TransGaming, Inc.
Glu Mobile, Inc.
WebMediaBrands Inc
DigitalTown, Inc.
ePro Ltd.
dominates group

Multiplied Media Corporation


Socialwise, Inc.
LookSmart, Ltd.
GeoSentric Oyj
Asknet AG
NeXplore Corporation
Tencent’s $31 bn market cap

Ynk Korea Inc.


VOIS, Inc.
Accelerize New Media, Inc.
Lingo Media Corporation
YouBlast Global, Inc.
Wizzard Software Corporation
Dolphin Digital Media, Inc.
Northgate Technologies Limited
Unilava Corporation
Jumbuck Entertainment Limited
iseemedia Inc.
Internet Group SA
Beyond Commerce, Inc.
SocialGO PLC
MOKO.mobi Limited
Kent International Holdings Inc.
DigitalPost Interactive, Inc.
IAS Energy, Inc.
Kiwibox.Com, Inc.
SNAP Interactive, Inc.
En2Go International, Inc.
Worlds.com Inc.
SpectrumDNA, Inc.
Oriented Media Group Berhad
Uniserve Communications Corp.
CornerWorld Corporation
BroadWebAsia Inc.
UOMO Media, Inc
Mobile Data Corp.
www.mackieresearch.com
Price Performance – 1 Week
• Positive price momentum, with 52% of
stocks rising over the past week. Price Momentum

Flat
9%

Rising
Falling
52%
39%

19 www.mackieresearch.com
Average Price Performance – 1 Week, by Sector

15.0% 13.3%
11.7%
Video sector shows
10.0% 7.7% highest weekly returns
5.9%
4.2% 3.3%
5.0%
1.8% 1.7% 0.9%
0.3% 0.1% 0.0%
0.0%
-1.9% -2.7%
-5.0% -3.2% -3.6%
-4.8% -5.6%
-10.0% -7.6%
-9.9%
-15.0%
-15.3%-16.2%
-20.0% Internet Retail

Infrastructure
Collaboration

Networking

Virtual World
Financial
Payment

Communities

Advertising

Learning

Music
Enterprise

Search

Marketing

Gaming

Diversified

Mobile

Podcasting

Dating
Services
Media

SMS/Voice
Video

Social
Vertical

Source: CapitalIQ

20 www.mackieresearch.com
21
-60.0%
-40.0%
-20.0%
0.0%
20.0%
40.0%
60.0%
BWBA
GEO1V
MBYL
UOMO
WDDD

Source: CapitalIQ
STVI
SPXA
GLUU
DPDM
VOIS
OMEDIA
IEE
TSXV:USS
TSX:FMN
ACLZ
TSXV:LM
GIGM
WSE:PGM
WZE
WSE:IGR
UNTD
DGTW
OTEX
NXPC
TSXV:PN
TSE:2432
O1BC
DGLP
TSCM
700
QPSA
KOSE:A069
A052770
GRVY
SNDA
590057
PWRD
A095660
CYOU
ASX:JMB
MKB
NCTY
DB:M0C
PAYD
ETGI
WEBM
TSXV:TNG
CWRL
Price Performance – 1 Week

3838
VEL
TREE
IUSA
GTSM:3083
IACI
XTRA:A5A
YBLT
LOV
A023770
MTG B
GA
2121
SOHU
2497
RBCI
SEHK:215
SFLY
MYRN
A066270
6180
3888
SEHK:8086
OPWV
3812
TLEO
SCLW
CHIN.A
TSX:SCR
VCLK
777
HUTC
LOOK
A047080
3765
NTES
CM:DA
KNTH
TSX:CX
AIM:SGO
FRG
AOL
NYT
KIWB
RNWK
TSX:NLN
TSE:3632
TSX:PTS
TSXV:MMC
A052790
UNLA
BYOC
IASC.A
www.mackieresearch.com
22
0%
20%
40%
60%
80%
100%
120%
140%
160%

0%
500%
1000%
1500%
2000%
2500%
3000%
OAO RBC YouBlast Global,
Information Inc.
Systems

Beyond
ePro Ltd.

Source: CapitalIQ
Commerce, Inc.

Beyond Gree, Inc.


Commerce, Inc.

AQ Interactive, Actoz Soft Co.,


Inc. Ltd.

Uniserve
Communications HanbitSoft, Inc.
Corp.

6 Month
1 Month

SK
Velti Plc Communications
Co., Ltd.

SNAP AQ Interactive,
Interactive, Inc. Inc.

Score Media Inc. Cyberplex Inc.

SK
Points
Communications
International Ltd.
Co., Ltd.

Quepasa Corp. DADA SpA


Price Performance (Top 10)

0%
50%
100%
150%
200%
250%

0%
500%
1000%
1500%
2000%
2500%
3000%
3500%
4000%

OAO RBC
Beyond Commerce,
Information
Inc.
Systems

Quepasa
ePro Ltd.
Corp.

YouBlast Global,
ePro Ltd.
Inc.

SK Communications
Velti Plc
Co., Ltd.

Dena Co. Ltd. Velti Plc


1 Year
3 Month

Fluid Music Points International


Canada, Inc. Ltd.

Hutchison
TransGaming, Telecommunications
Inc. Hong Kong Holdings
Ltd.
Frogster
Interactive Gree, Inc.
Pictures AG

Modern Times
LookSmart, Ltd.
Group Mtg AB

Gree, Inc. Glu Mobile, Inc.


www.mackieresearch.com
23
-60.0%
-50.0%
-40.0%
-30.0%
-20.0%
-10.0%
0.0%

-100.0%
-90.0%
-80.0%
-70.0%
-60.0%
-50.0%
-40.0%
-30.0%
-20.0%
-10.0%
0.0%
Kiwibox.Com, VOIS, Inc.
Inc.

Dolphin Digital
Mobile Data

Source: CapitalIQ
Media, Inc.
Corp.

MOKO.mobi Glu Mobile, Inc.


Limited

SpectrumDNA,
GeoSentric Oyj Inc.

SpectrumDNA, SNAP
Inc. Interactive, Inc.
1 Week

6 Month
En2Go Worlds.com
International, Inc.
Inc.

UOMO Media, UOMO Media,


Inc Inc

Unilava Mobile Data


Corporation Corp.

CornerWorld
GeoSentric Oyj
Corporation

BroadWebAsia BroadWebAsia
Inc. Inc.
-70.0%
-60.0%
-50.0%
-40.0%
-30.0%
-20.0%
-10.0%
0.0%
Price Performance (Bottom 10)

-120.0%
-100.0%
-80.0%
-60.0%
-40.0%
-20.0%
0.0%

Paid Inc.
Cyberplex Inc.

SNAP
Dolphin Digital
Interactive, Inc.
Media, Inc.

Lingo Media
Moggle, Inc Corporation

SpectrumDNA, VOIS, Inc.


Inc.

Beyond
Commerce, GeoSentric Oyj
Inc.
1 Year
1 Month

CornerWorld Mobile Data


Corporation Corp.

YouBlast SpectrumDNA,
Global, Inc. Inc.

UOMO Media, BroadWebAsia


Inc Inc.

En2Go
CornerWorld
International,
Corporation
Inc.

BroadWebAsia Unilava
Inc. Corporation
www.mackieresearch.com
Capital Market Activity (Financing, M&A)

24 www.mackieresearch.com
Financing Activity – Current Month
Company Name Country Sector Acquisition Angel/Seed Debt financing Series A Series B Series C Series D Series E NA Grand Total
Zynga USA Gaming 147.0 147.0
Invite Media USA Analytics 70.0 70.0
FetchBack USA Advertising 40.0 40.0
HauteLook USA Internet Retail 31.0 31.0
Challenge Games USA Gaming 20.5 20.5
Mytopia Israel Gaming 18.0 18.0
Marin Software USA Advertising 11.2 11.2
Apptera USA Mobile Ad 10.0 10.0
BookRenter USA Social Commerce 10.0 10.0
RockYou USA Widget 10.0 10.0
Machinima.com USA Virtual World 9.0 9.0
SafetyWeb USA Social Networks 8.0 8.0
Transpera USA Mobile Ad 7.0 7.0
Kudzu Interactive USA Financial Services 7.0 7.0
Curse USA Social Networks 6.0 6.0
Adisn USA Advertising 5.5 5.5
Connotate USA Analytics 5.3 5.3
Bebo UK Social Networks 5.0 5.0
BigDoor Media USA Media 5.0 5.0
BeachMint USA Social Commerce 5.0 5.0
Metacafe USA Video 5.0 5.0
SponsorPay Germany Virtual Goods 4.6 4.6
LucidMedia USA Advertising 4.5 4.5
Magnetic USA Advertising 4.0 4.0
Gogobot USA Travel 4.0 4.0
Giiv USA Social Commerce 3.4 3.4
Attributor USA Analytics 3.2 3.2
Trefis USA Analytics 3.2 3.2
Metamarkets USA Advertising 2.5 2.5
Snaptic USA Mobile 2.3 2.3
WOWIO USA Internet Retail 1.7 1.7
uCirrus USA Infrastructure 1.7 1.7
Cellixis USA Comment/Reputation 1.5 1.5
Dilithium Networks USA Video 1.5 1.5
Schoology USA Online Learning 1.3 1.3
Thumbtack USA Crowdsourced Content 1.2 1.2
SoGeo Netherlands Location-based SNS 0.8 0.8
Rummble UK Location-based SNS 0.8 0.8
TeamSnap USA Vertical Communities 0.7 0.7
159.0 6.0 1.5 50.1 17.0 47.0 175.9 10.0 11.8 478.3

25 www.mackieresearch.com
AOL Takes Huge Loss on Bebo Sale
Estimated Value per Unique Visitor
Source: Company reports, Compete.com
$600 $568

$500 AOL paid $850 mm for Bebo in Mar-08 or


$38/unique visitor (UV) – at the “under $10
$400 $370
mm” price it sold Bebo for last week that
equates to less than $1/UV
($)

$300

$200
$200

$125
$113
$88
$100 $67
$48 $42 $40 $40 $38 $32
$29 $29 $25 $20
$16 $15 $7 $7 $6 $5 $5 $2 $2 $1 $0.79
$-

MMC (Poynt)
Mint.com

FriendFeed

Club Penguin

People Media

PageOnce

StumbleUpon

Rockyou

FriendsReunited
Ustream
Foursquare (rumoured YHOO offer)

Facebook
Plaxo

Linkedin

Foursquare

Foursquare

Urbanspoon

Friendster
Booya

Bebo

Playfish

Zynga

Bebo
Blippy
Gowalla

Yelp
Twitter

Twitter

Dec- Apr- May- Apr- Sep- Oct- Mar- Aug- Sep- Sep- May- Mar- May- Aug- Feb- Feb- Jul- Dec- May- Feb- Nov- Dec- Feb- May- Nov- Aug- Dec- Jun-
09 10 08 10 09 08 10 09 09 09 10 08 09 07 09 08 09 09 10 09 09 09 10 09 09 09 09 10

26 www.mackieresearch.com
Financing Activity – Current Month, by Sector
$ Raised # Deals

Social Social
Networks Networks
Internet Retail 4% Other 8%
7% 19% Internet Retail
5%

Advertising
14%
Advertising
14%

Other
52%

Analytics Analytics
17% 13%
Gaming
39%
Gaming
8%

27 www.mackieresearch.com
Financing Activity

1000.0
June financing above ~US$265 mm 16.0
monthly total deal value average
14.1
900.0
14.0

800.0 12.2
12.0
700.0 10.3
9.6 9.4 10.0
600.0 8.9
(US$m)

(US$m)
7.8
500.0 8.0
6.4 6.4
400.0 5.8 5.6
5.4 6.0
4.6
300.0
4.0
200.0

2.0
100.0

0.0 0.0
Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10

*Dec-09 includes $180m Zynga investment


Apr-10 includes $300m DST investment
Total Average per Deal LTM Total Average**
**Excludes Dec-09, Apr-
Jun-10 includes $147m Zynga investment 10

28 www.mackieresearch.com
29
(US$m)

0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
400.0
450.0
500.0

# companies
Gaming

13
1
Diversified

5
Collaboration

9
Mobile

8
Media

9
Social Commerce
Crowdsourced

3
Content
Advertising

16
Analytics

14
the past quarter
area of interest in

8
Video
Gaming the biggest

5
Internet Retail

Social Networks

10
5
Financial Services

5
Virtual World

2
Widget

4
Enterprise

9
Vertical Communities

3
Mobile Ad

5
Infrastructure

1
Mobile Payment
2
2 Virtual Goods

Online Learning
2

Music
1

Aggregation
3

Search
4

Travel
1

Classified
1

Publishing
4

Location-based SNS
1

Microblog
Capital Market Activity Ranking – by Sector, last three months

Micromedia
1

Blog
1

Comment/Reputation
www.mackieresearch.com
30
(US$ mm)

0.0
100.0
200.0
300.0
400.0
500.0
600.0
700.0
Jan-08

Feb-08

Mar-08

Apr-08

May-08

Jun-08

Jul-08

Aug-08

Sep-08

Oct-08

Nov-08

Social Networks
Dec-08

Jan-09

Feb-09

Gaming
Mar-09

Apr-09
$ Raised

May-09

Advertising
Jun-09

Jul-09

Video
Aug-09

Sep-09

Oct-09

Virtual World
Nov-09

Dec-09

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10
Top 5 Sectors (2008-present)

(# Deals)
0
5
10
15
20
25
30

Jan-08

Feb-08

Mar-08

Apr-08

May-08

Jun-08

Jul-08

Aug-08

Sep-08

Oct-08

Nov-08

Dec-08
Social Networks

Jan-09

Feb-09
Advertising

Mar-09

Apr-09

May-09
Gaming
# Deals

Jun-09

Jul-09

Aug-09
Virtual World

Sep-09

Oct-09
Video

Nov-09

Dec-09

Jan-10

Feb-10

Mar-10

Apr-10
Top 5 sectors average $170 mm & 15 deals per month (aggregate)

May-10

Jun-10
www.mackieresearch.com
Upcoming Events/Earnings
Company Date Time Quarter Conf Call Details
Tree.Com, Inc. (NasdaqGM:TREE) 29-Jul-10 11:00 AM (EST) Q2/10 877-874-1588

Source: CapitalIQ

31 www.mackieresearch.com
Public Company Listing Trading Current US$ Market
Com pany Nam e Ticker Exchange Currency HQ Price Cap (m m ) Em ployees
A ccelerize New M edia, Inc. ACLZ OTCBB USD United States 0 15.0 10
A cto z So ft Co ., Ltd. A052790 KOSE KRW So uth Ko rea 12,350 93.4 NA
A OL, Inc. AOL NYSE USD United States 23 2,452.4 6,700
A Q Interactive, Inc. 3838 TSE JP Y Japan 145,100 86.6 NA
A sknet AG XTRA :A 5A XTRA EUR Germany 3 20.2 NA
B eyo nd Co mmerce, Inc. BYOC OTCBB USD United States 0 7.9 16
B roadWebA sia Inc. BWB A OTCPK USD United States 0 1.7 46
CDC Co rp. CHIN.A NasdaqGS USD Ho ng Ko ng 2 255.9 NA
Changyo u.co m Limited CYOU NasdaqGS USD China 29 1,493.9 1,308
Chinese Gamer Internatio nal GTSM :3083 GTSM TWD Taiwan 285 770.8 NA
Co rnerWorld Co rpo ratio n CWRL OTCBB USD United States 0 1.9 16
Cyberplex Inc. TSX:CX TSX CA D Canada 1 85.0 NA
DA DA SpA CM :DA CM EUR Italy 4 76.1 597
Dena Co . Ltd. TSE:2432 TSE JP Y Japan 2,794 4,368.7 NA
DigitalPo st Interactive, Inc. DGLP OTCBB USD United States 0 6.6 6
DigitalTown, Inc. DGTW OTCBB USD United States 1 35.7 3
Do lphin Digital M edia, Inc. DP DM OTCBB USD United States 0 12.4 NA
En2Go International, Inc. ETGI OTCBB USD United States 0 4.8 NA
ePro Ltd. SEHK:8086 SEHK HKD Ho ng Ko ng 1 35.1 707
Fluid M usic Canada, Inc. TSX:FM N TSX CA D United States 2 179.9 NA
Fro gster Interactive P ictures A G FRG XTRA EUR Germany 19 60.8 NA
Gamania Digital Entertainment Co ., Ltd. 6180 GTSM TWD Taiwan 55 275.7 NA
GameOn Co Ltd. 3812 TSE JP Y Japan 80,100 84.9 NA
Geo Sentric Oyj GEO1V HLSE EUR Finland 0 22.3 120
Giant Interactive Gro up, Inc. GA NYSE USD China 7 1,653.9 NA
GigaM edia Ltd. GIGM NasdaqGS USD Taiwan 2 122.9 NA
Glu M o bile, Inc. GLUU NasdaqGM USD United States 1 38.3 479
Gravity Co ., Ltd GRVY NasdaqGM USD So uth Ko rea 2 46.0 NA
Gree, Inc. TSE:3632 TSE JP Y Japan 7,550 3,745.2 NA
GungHo Online Entertainment, Inc. 3765 OSE JP Y Japan 203,400 255.9 NA
HanbitSo ft, Inc. A047080 KOSE KRW So uth Ko rea 4,570 85.3 NA
HUGHES Telematics, Inc. HUTC OTCBB USD United States 3 100.1 276
Hutchison Teleco mmunicatio ns Ho ng KongSEHK:21
Ho ldings
5 Ltd. SEHK HKD Ho ng Ko ng 2 1,053.6 1,732
IA C/InterActiveCo rp. IA CI NasdaqGS USD United States 24 2,606.9 3,200
IA S Energy, Inc. IA SC.A OTCPK USD Canada 0 5.6 NA
infoGROUP , Inc. IUSA NasdaqGS USD United States 8 459.7 3,146
Internet Gro up SA WSE:IGR WSE P LN P o land 1 8.4 NA

32 www.mackieresearch.com
Public Company Listing cont.
Trading Current US$ Market
Com pany Nam e Ticker Exchange Currency HQ Price Cap (m m ) Em ployees
Jumbuck Entertainment Limited A SX:JM B A SX A UD A ustralia 0.20 8.6 79
Kent Internatio nal Ho ldings Inc. KNTH OTCP K USD United States 1.95 6.9 NA
Kingso ft Co rpo ratio n Limited 3888 SEHK HKD China 4.34 609.3 2,735
Kiwibo x.Co m, Inc. KIWB OTCB B USD United States 0.01 5.0 6
Lingo M edia Co rpo ratio n TSXV:LM TSXV CA D Canada 0.51 14.6 NA
Lo o kSmart, Ltd. LOOK NasdaqGM USD United States 1.37 23.5 65
M ixi, Inc. 2121 TSE JP Y Japan 402,000.00 681.6 NA
M o bile Data Co rp. M B YL OTCB B USD United States 0.05 1.2 NA
M o dern Times Gro up M tg A B M TG B OM SEK Sweden 452.80 3,887.4 2,936
M o ggle, Inc DB :M 0C DB EUR United States 0.85 49.2 2
M OKO.mo bi Limited M KB A SX A UD A ustralia 0.07 7.3 NA
M ultiplied M edia Co rpo ratio n TSXV:M M C TSXV CA D Canada 0.14 34.4 NA
M yriad Gro up A G M YRN SWX CHF Switzerland 4.49 196.9 NA
NEOWIZ Games Co rpo ratio n A 095660 KOSE KRW So uth Ko rea 42,100.00 756.8 NA
NetDrago n WebSo ft, Inc. 777 SEHK HKD China 3.49 236.4 2,901
Netease.co m Inc. NTES NasdaqGS USD China 33.33 4,316.9 NA
NeuLio n Inco rpo rated TSX:NLN TSX CA D Canada 0.51 58.4 224
NeXplo re Co rpo ratio n NXP C OTCP K USD United States 0.36 20.1 NA
Ngi Gro up Inc. 2497 TSE JP Y Japan 38,500.00 52.4 NA
No rthgate Techno lo gies Limited 590057 B SE INR India 16.00 12.2 160
OA O RB C Info rmatio n Systems RB CI M ICEX RUB Russia 38.69 169.9 2,523
Open Text Co rp. OTEX NasdaqGS USD Canada 38.75 2,200.2 3,700
Openwave Systems Inc. OP WV NasdaqGS USD United States 2.15 180.3 590
Oriented M edia Gro up B erhad OM EDIA KLSE M YR M alaysia 0.09 3.6 NA
P aid Inc. P A YD OTCB B USD United States 0.26 70.5 20
P erfect Wo rld Co ., Ltd. P WRD NasdaqGS USD China 25.16 1,259.5 NA
P latfo rma M edio wa P o int Gro up S.A . WSE:P GM WSE P LN P o land 1.45 46.2 NA
P NI Digital M edia Inc. TSXV:P N TSXV CA D Canada 1.56 51.9 NA
P o ints Internatio nal Ltd. TSX:P TS TSX CA D Canada 0.62 91.1 93
Quepasa Co rp. QP SA OTCB B USD United States 3.68 47.7 71
RealNetwo rks Inc. RNWK NasdaqGS USD United States 3.61 488.3 1,754
Sco re M edia Inc. TSX:SCR TSX CA D Canada 0.87 69.3 230
Shanda Interactive Entertainment Ltd. SNDA NasdaqGS USD China 40.37 2,397.1 5,721
Shutterfly, Inc. SFLY NasdaqGS USD United States 24.78 665.5 519
SK Co mmunicatio ns Co ., Ltd. A 066270 KOSE KRW So uth Ko rea 20,500.00 737.8 NA
33 www.mackieresearch.com
Public Company Listing cont.
Trading Current US$ Market
Com pany Nam e Ticker Exchange Currency HQ Price Cap (m m ) Em ployees
So cialGO P LC A IM :SGO A IM GB P United Kingdom 0.01 7.6 9
So cialwise, Inc. SCLW OTCB B USD United States 0.50 25.0 NA
So hu.co m Inc. SOHU NasdaqGS USD China 44.54 1,684.4 3,997
Spark Networks, Inc. LOV A M EX USD United States 3.55 73.1 155
SpectrumDNA , Inc. SP XA OTCB B USD United States 0.06 3.8 8
Taleo Co rp. TLEO NasdaqGM USD United States 25.60 1,017.9 916
Tencent Holdings Ltd. 700 SEHK HKD China 128.90 30,367.3 7,845
The New Yo rk Times Co mpany NYT NYSE USD United States 10.13 1,474.9 7,665
The9 Limited NCTY NasdaqGS USD China 4.07 103.8 1,010
TheStreet.co m, Inc. TSCM NasdaqGM USD United States 2.91 91.8 274
TransGaming, Inc. TSXV:TNG TSXV CA D Canada 0.67 39.1 28
Tree.Com, Inc. TREE NasdaqGM USD United States 6.88 77.1 700
Unilava Co rpo ratio n UNLA OTCB B USD United States 0.11 10.9 40
Uniserve Communications Co rp. TSXV:USS TSXV CA D Canada 0.12 3.4 NA
United Online, Inc. UNTD NasdaqGS USD United States 6.36 554.2 1,699
UOM O M edia, Inc UOM O OTCB B USD Canada 0.02 1.6 NA
ValueClick, Inc. VCLK NasdaqGS USD United States 12.05 980.0 1,086
Velti P lc VEL A IM GB P United Kingdom 4.51 250.6 459
VOIS, Inc. VOIS OTCB B USD United States 0.01 18.0 2
WebM ediaB rands Inc WEB M NasdaqGS USD United States 1.00 37.4 83
Webzen Inc. KOSE:A 069080 KOSE KRW So uth Ko rea 11,700.00 118.2 326
Wizzard So ftware Corpo ratio n WZE A M EX USD United States 0.20 13.2 80
Wo rlds.co m Inc. WDDD OTCB B USD United States 0.07 4.0 1
XING A G O1B C XTRA EUR Germany 28.35 181.2 293
YD Online Co rp. A 052770 KOSE KRW So uth Ko rea 4,790.00 61.3 NA
Ynk Ko rea Inc. A 023770 KOSE KRW So uth Ko rea 2,930.00 19.9 NA
Yo uB last Glo bal, Inc. YB LT OTCB B USD United States 0.40 13.8 6

34 www.mackieresearch.com
Disclaimer
RELEVANT DISCLOSURES APPLICABLE TO: NONE
1. None applicable.
ANALYST CERTIFICATION
Each analyst of Mackie Research Capital Corporation whose name appears in this report
hereby certifies that (i) the recommendations and opinions expressed in this research
report accurately reflect the analyst’s personal views and (ii) no part of the research
analyst’s compensation was or will be directly or indirectly related to the specific
conclusions or recommendations expressed in this research report.

This report has been created by Analysts that are employed by Mackie Research Capital Corporation, a Canadian Investment Dealer. For further disclosures, please see last page of this report.
Information about Mackie Research Capital Corporation’s Rating System, the distribution of our research to clients and the percentage of recommendations which are in each of our rating categories
is available on our web site at www.mackieresearch.com.
The information contained in this report has been drawn from sources believed to be reliable but its accuracy or completeness is not guaranteed, nor in providing it does Mackie Research Capital
Corporation assume any responsibility or liability. Mackie Research Capital Corporation, its directors, officers and other employees may, from time to time, have positions in the securities mentioned
herein. Contents of this report cannot be reproduced in whole or in part without the expressed permission of Mackie Research Capital Corporation. (U.S. Institutional Clients — Research Capital
U.S.A. Inc. (a wholly owned subsidiary of Mackie Research Capital Corporation) accepts responsibility for the contents of this report subject to the terms & limitations set out above. Firms or
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35 www.mackieresearch.com

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