Professional Documents
Culture Documents
NCWC | page i
President of Ministry Marketing Solutions
Pam Perry
Pam Perry is president of Ministry Marketing Solu-
tions and founder of the Detroit Chapter American
Christian Writers Association. Known as the Con-
nector, Pam connects the right people for the right
project at the right time. A PR expert and marketing
coach for the past two decades, Pam spent 10 years in
ad agencies and commercial media and the last 10
marketing nonprofits. She is o-author of Synergy En-
ergy: How to Use the Power of Partnerships to Mar-
ket Your Book, Grow Your Business and Brand Your
Ministry.
Named a “PR Guru” by Publishers Weekly, Pam has
worked with the Detroit Free Press, WNIC,
McDonalds and Ford. She has worked in fund devel-
opment for Joy of Jesus and The Salvation Army. The
Detroit Free Press describes her as a “Marketing
Whiz”. She was named Power Networker of the Year
by author, George Fraser, received the Woman of
Excellence Award from The Michigan Chronicle and
won a local Emmy as producer of The Edge with Jeffrey Miller TV show.
Pam was the founder of Blacks in Advertising, Radio & Television (BART), a non-
profit networking organization for African Americans in the media. Over 10 years,
BART organized professional development meetings, career conferences and created
a scholarship awards program to honor African American heroes in the media indus-
try.
Her love for social media comes out her passion for networking, sharing content and
“guerilla marketing” through public relations to create buzz.
An honors graduate from Wayne State University with a B.A. in journalism, Pam,
and husband, Marc and their daughter, live in metro Detroit.
NCWC | page ii
Articles
Pg. 7 The Walk at Work: Committed To Your Calling and Your Career
Devotional
NCWC | page 1
Schedule of Events
Workshops are 45 minutes each session
NCWC | page 2
Keynote Speaker Michelle McKinney Hammond
As a bestselling author, speaker, singer and television co-host, Mi-
chelle has authored over 30 books (selling over one million copies
worldwide), including best-selling titles The Diva Principle, Sassy,
Single and Satisfied, 101 Ways to Get and Keep His Attention, and
Secrets of an Irresistible Woman. A gifted vocalist, Michelle has
recorded two CD’s, It’s Amazing and Let’s Go In and co-hosted the
Emmy Award-winning television talk show Aspiring Women.
Following several successful years in an award-winning advertising career as an art director/writer/producer (her clients
included Coca-Cola USA, McDonald’s, Procter and Gamble, GMC and Ford Motor Company), Michelle suffered a devas-
tating leg injury after being hit by a car. For her the accident was a spiritual turning point, a wake up call to embrace her
purpose and fulfill her destiny. These bedridden months gave birth to her first bestseller, “What to Do Until Love Finds
You.” Since then Michelle has emerged as a highly-respected author, speaker and singer, reaching a diverse audience
nationally and internationally. Crossing denominational lines, addressing secular audiences, as well as addressing men
and women from every walk of life, Michelle is known for “keeping it real.” She addresses real-life issues with candor and
wit, and the hard questions with sensitivity and empathy. This merits her reputation as a relationship and life empower-
ment coach, crossing the great divide and sharing keys that lead to reconciliation between the sexes.
Michelle’s underlying message is “get yourself in spiritual order and your natural life will come together.” Her passion is
to give relevant and workable solutions to people’s questions based in timeless spiritual truths. Sharing solid, effective
principles that will help her audience to navigate through the journey of life and reach the ultimate destination of living
and loving to their fullest potential.
For all speaking engagement inquiries please call 866-391-0955 or fax your written request on your organization's let-
terhead to 312-832-0448 http://www.michellehammond.com
NCWC | page 3
Our Speakers…..
Eugene Williams, Jr. and Jewel W. Wil- Karen Hunter
Eugene Williams, Jr.
This Pulitzer Prize-winning jour-
and Jewel W. Williams,
nalist is one of the most sought-
CEO and COO of Wise-
after collaborators in publishing.
ducators, have a total
In 2007, she launched Karen
of twenty-six years of
Hunter Publishing (KHP)—a divi-
experience in the field
sion of Pocket Books at Simon &
of public education.
Schuster, and has published
Their most recent col-
seven books, including: Why Black Men Love White Women,
laboration is a guide
a Patti LaBelle cookbook, Recipes for The Good Life, and E.
titled, Self-Publishing
Lynn Harris’s New York Times bestselling novel, Mama Dear-
101: Preparing, Publish-
est. KHP will also release True You by pop sensation Janet
ing, and Marketing Your Masterpiece. The workbook is a
Jackson in 2011.
vehicle for both aspiring and experienced writers who
have the desire to maintain complete control of the pub- In addition to writing and publishing, Karen was a radio talk-
lishing process. They have hosted and presented at self- show host on a New York City morning show for three years.
publishing conferences, workshops, and webinars She is currently a Distinguished Lecturer at Hunter College,
throughout the mid-Atlantic states. They have also held where she has served as an assistant professor in the Film &
private consultations with aspiring writers from all over Media Department for the past seven years.
the nation.
Eugene Jr. and Jewel Williams Wiseducators 10908 Court- CASSANDRA
house Road Suite 102-263 Fredericksburg, VA 22408 CASSANDRA, the most re-
quested -- sought after poetic
Antonio L. Crawford entertainer in the nation. Lo-
Antonio L. Crawford, is the founder of
cal DJ's call her "The Bay
NCWC. He earned his degree in Ministry
Area's Best Kept Secret". She
from Aroma Deliverance Theological In-
stitute, and his Associate’s Degree in is a spoken word entertainer
Computer Science from Coastline Com- and executive producer for
munity College. two inspirational-vibrant CDs,
Love According To Love and
Antonio used his skills to create Strategi-
Born To Climb. Both CDs are distributed through CD
nomics™, Creatamatic™, The Lean Self-
Baby.com, the largest online independent music distribu-
Publishing Model, and The Kaizen
tor connected on the World Wide Web.
Way™.
Cassandra is the founder and host of several inspirational
Purchase Your Copy From Amazon.com poetic events including: An Evening of Simple Elegance,
Receive More than $500 in Bonus Gifts!* Presenting Born To Climb, Cooking With Poetry, A Recipe
Author First Aid Kit: Creating Multiple Streams For Living, Laughing, & Loving, Rummage by Design (New
of Income with Information Products
5.0 out of 5 stars! Orleans Mini Jazz Fest), It’s Tea Time, It’s Me Time and
See all reviews on Amazon.com more.
NCWC | page 4
Cecelia Dowdy Pam Perry
Cecelia Dowdy is a world trav-
Pam Perry, president of Ministry Mar-
eler who has been an avid
keting Solutions and founder of the
reader for as long as she can
Detroit Chapter American Christian
remember. When she first read
Writers Association has lead the indus-
Christian fiction, she felt called
try as a PR expert and marketing coach
to write for the genre. She
for more than two decades. She spent
loves to read, write, and bake
the first ten years working in ad agencies and working
desserts in her spare time. She also loves spending
in commercial media. She has dedicated the past ten
time with her husband and their young son. Currently
years to marketing ministries and helping people
she resides with her family in Maryland.
achieve their goals.
NCWC | page 5
Sharon V. King, PhD Shirley Thomas
Sharon V. King,
Shirley Thomas Executive Producer,
PhD, owner, King's Ran-
and TV Host of award win-
som Writing and Editing Service.
ning show, Success Filled Liv-
Sharon is a sociologist, published
ing. Author, motivational speaker &
academic and author of, The
teacher, how to live and have a
Spiritual Fitness Checkup for the
wonderful, fantastic life!
50-Something Woman, avail-
able August 2010.
William R. Patterson
William R. Patterson is CEO of
The Baron Solution Group, a Top Pam Osbey
100 MBE. He is ranked as one
Pam Osbey, multi-
of the top business motivational
talented teaching
speakers in country by rank-
artist for the Chi-
ing.com. He is a three-time
cago Public School
award-winning lecturer and in-
System,
ternational best-selling author
Poetry Center of
who uses his trademark approach, THE BARON SOLU-
Chicago, Chicago Youth Cen-
TION™, to coach, train, and motivate authors, small
ters. Gwendolyn Brooks Award
business owners, executives, sales professionals, and
winner in 2004.
investors. He has shared the stage with billionaires,
presidential candidates, and Fortune 100 CEOs. Wil-
liam is an internationally recognized business and
wealth coach who has created over 150 products and N. Kali Mincy
has been a featured guest on over 500 television and N. Kali Mincy, business com-
radio programs. William is a business and financial munications, coach and pub-
expert for CBS and XM Satellite Radio. He delivers so- lishing expert, advancing the
lutions to millions worldwide — from individual inves- quality of written and visual
tors and small business owners to corporate boards communications for compa-
and CEOs. William's breakthrough book, "The Baron nies reshaping the 21stcen-
Son" has been translated around the world and fea- tury.
tured in the Forbes Book Club and Black Enterprise.
For more information, visit www.baronseries.com.
NCWC | page 6
The Walk at Work:
Committed to Your Calling and Your Career
by
Andria Hall
“For we are His workmanship, created in Christ Jesus for good works, which God prepared beforehand that we should
walk in them.” Ephesians 2:10
Anyone who has experienced office politics knows deep down inside there’s a better way to work. Each of us wants to believe
that the quality and nature of our work should be defined by more than the paycheck we get at the end of the week. The Walk
at Work is a gentle and encouraging guide to readers who wonder, how can I be an effective Christian in corporate America? The
advice offered in The Walk at Work — part manual for personal spiritual growth, part daily devotional, part Bible study and all
of it inspirational reading, — will apply specifically to office politics, career advancement, and soul survival. The author exam-
ines not only the relationships we have with others at work, but also the everyday challenges many of us have just surviving and
thriving in our careers. Her book will become a “how to spiritually succeed at work” must-read.
This unusual guidebook, a hybrid of daily inspirational readings and a seven-step plan for personal spiritual growth — is de-
signed to equip men and women who want to honor God in the workplace. It is an especially supportive resource for Chris-
tians, who have a desire to submit to God’s word and move from Sunday Christians to Monday through Sunday believers.
God is able. He is ready and waiting for us to invite Him into every aspect of our work life, and the thing He is waiting for most
is for us to agree with what’s most important to Him. Using the acronym S.U.C.C.E.S.S. as a teaching tool, the reader can find
success by lining up his/her priorities with God’s. Through the power of the Holy Spirit, we are guided toward everything we
need to succeed. God will fight our battles at work, because He has set it up so that through prayer, His Son Jesus Christ will
intervene for every single believer. It’s His intervention and guidance that will make a difference in our lives so we can find
favor, promotion, peace, and inner prosperity. It’s our faith and obedience that opens the door for God to move. Our office
relationships will be edified and effective. When we put our heavenly Father first, when we invite others to see God in us, even
on the job, God divinely places us in positions of influence where the living God can use our submission and commitment to
serve Him.
Andria Hall, (April 26, 1957-January 12, 2009) former CNN anchor, author of “The Walk at Work: Seven Steps to
Spiritual Success on the Job” (WaterBrook Press), www.AndriaHall.com
NCWC | page 7
Power in Prayer
By Stacy Hawkins Adams
NCWC | page 8
Four Things That Will Attract People to Your Website
By: Pam Perry, Branding and Marketing Coach
Years ago if you didn’t have a business card you weren’t taken seriously about your business or ministry. Today, the new business card is the website. It’s your online iden-
tity. The brand of everything you do.
Here are four things you can to do to increase your website traffic:
1. Connect a blog to your website. Blogs are rich in content and as a result rank high in search engines. Blogs can help your page rank on Google. “Spiders” crawl and
search the internet looking for new content (which is the main purpose of a blog). The more fresh content and activity on your site from the blog, the more traffic
you will garner on the website. Also, studies show that having a blog increased average time spent on a site by 60%. Connecting a blog to a static website is great way
to push up your Search Engine Optimization (SEO).
2. Give visitors a compelling gift. People love freebies. Give away a special report, ebook or an audio product in exchange for their email address using one of the data-
base services like Constant Contact or Aweber. This is also a great way to build your email list so you can communicate with them on an ongoing basis. Staying in
contact via email is still the quickest, cheapest way to get people to remember you.
3. Engage in social media. Show your visitors you’re relevant by adding Web 2.0 to your online marketing mix. By adding Facebook, Twitter and Linkedin badges and/
or icons to your website will pull in more SEO power. By tweeting or being active on Facebook or Linkedin, you can pull people from those sites (if you’re interesting
to them) to your main site. There’s no sense in being on any of the social networks if you don’t interest enough people to visit your main website.
4. Put a Youtube video on your Site. Behind Google, Youtube is the second largest search engine on the internet. So you want to pull traffic from there too. By posting a
welcome video also personalizes your online presence. Websites with video reap the rewards of higher click-through rates from visitors and increased conversion
rates. If your message is meaningful and relevant to your site visitors, your video will add to their enjoyment of visiting your site and encourage them not only to take
action but also to return and become a loyal fan.
Having an optimized website is more than just a necessary marketing piece. It’s a critical step in helping potential customers/constituents find you and qualifying that
candidate before they even contact you.
Ok, so you signed up and got your Twitter account. Now what do you tweet about? You do a couple of tweets and your read others tweet – but you just don’t get it. How
do people really use twitter?
"If your business isn't making money on Twitter, you're not doing it right" Melinda Emerson, author of How to Be Your Own Boss in Twelve Months.
Here are some ways to use Twitter to make it effective in your overall online marketing and branding:
• Link to helpful articles. Add your own comments or ask for feedback.
• Re-tweet good posts by other people, but don't go overboard—most of your tweets should be yours.
• Sparingly link to your own blog posts. Don’t over promote yourself.
Pam Perry, PR & Branding Coach, is the president of Ministry Marketing Solutions.com
NCWC | page 9
HOWARD UNIVERISTY GOSPEL
This first college choir of its kind in the nation, the Howard Gospel Choir has
traveled internationally, recorded commercially and worked with notable artists to
spread the Good News of Jesus Christ through song. We celebrate the accomplish-
ments of our alumni who include Grammy Award winners Richard Smallwood and
Core Cotton of the Sounds of Blackness, as well as Elbernita and Twinkie Clark and
Angela Winbush.
NCWC | page 10
WHAT SHOULD I DO TO BE SAVED?
by Antonio L. Crawford
The announcement spread around fast. J. M. Smith Later during the night hours, Nicodemus approached
is coming. This famous evangelist is known for hav- Jesus and said, “Rabbi (teacher), we know you are a
ing the gift of prophetic healing and teaching. “He teacher who has come from God. No one could perform
has preached in several cities. Now, he is visiting our the miraculous signs you are doing if God were not with
town!” said Minister Jones. him.”
After speaking these words the evangelist turned You will have the opportunity to understand and con-
and walked off the stage. The crowd of almost 2,500 form to God’s law by reading and studying the Bible. The
people seemed stunned. They were expecting more. Bible is God’s biblical instructions to us before we leave
People sitting in the audience began talking to each earth. The new knowledge will help you build a closer
other. The host pastors sitting on the stage slightly relationship with our Heavenly Father. His knowledge
to the right of the Plexiglas podium looked and helps us understand who we are in Christ. Now, do you
stared at each other. Suddenly the room went com- want to see, feel and experience the changing power of
pletely silent. God operating in you? Come children! Come running to
the altar to be saved.”
NCWC | page 11
Howard University School of Divinity
Social justice is the foundation on which Howard University
School of Divinity was built. The School traces its history back to
the schooner Amistad and the New England Congregationalists.
The American Missionary Assn. (AMA) was founded by a group
of New England Congregationalists in 1839-1840 after they suc-
cessfully advocated for the freedom of the slaves held captive
aboard the Amistad. This group of Congregationalists met in
1866 during a prayer meeting to discuss the training of religious
leaders to meet the spiritual needs of newly freed slaves. While
the initial plan was to teach religion, the scope was broadened
to include education and liberal arts. Thus was the founding of
Howard University in 1867. The founding of Howard University
School of Divinity followed in 1870.
NCWC | page 12
Resources
Building Your Social Communities…
Both offline and online social networks are governed by laws, principles and rules. The discipline presiding over these communities is orches-
trated by academics, mathematics, economics and social science; an electromagnetic parameter that employs relational knowledge, problem
solving, human expression and the study of human behavior.
Selling information products in a social network is not a matter of your economic environment. It’s a matter of learning how to apply marketing
principles and the laws of social science to generate sales.
Facebook.com
Mark Zuckerberg, a former Harvard student developed the phenomenal social Web site TheFacebook while attending classes at the university.
Upon its initial launch, the website’s primary target audience included college and university students.
Now, with more than 200 million members and growing, The Facebook changed its name to Facebook.com and extended services to the gen-
eral public. If you are searching for popularity Facebook is a popular social networking site for inforpreneurs. Anyone can now join. With the
click of a finger, you can connect with co-workers, classmates, and friends around the globe to promote your book. More information can be
found in Facebook’s electronic weblog: http://blog.facebook.com
LinkedIn.com
LinkedIn is the professional networking application used by more than 40 million users around the globe. The site allows you to build your net-
work and create a dynamic online resume to connect with people with similar professional interests and goals. Infopreneurs can network with
other professionals. Linkedin has over 15 million people networking.
MySpace.com
MySpace is a virtual online community where friends network with other friends. Members can create personal profiles and invite peers to join
their networks. After joining the MySpace network, users gain the opportunity to use special tools to pimp their space, blog in other neighbor-
hoods, increase social skills, attend online meetings, and share personal photos. Besides networking with friends, infopreneurs can use
MySpace to join other groups, post events, manage your calendar or create your own blog. Visit www.myspacecode.com and pimpmyspace.org
to get codes to build your pages.
Bebo.com
Bebo is the next generation trailblazer in social networking. Members can reach out and socialize with millions and stay connected with friends.
Friendster.com
Friendster is an excellent social resource that connects online users through virtual communities around the world. Infopreneurs can create
friendships and leverage information across multiple networks.
Tagged.com
Tagged.com is a frontrunner in online dating and social networking. The social network started out as a focal point for young minds and has
grown to more than 300,000 new users per day. The social phenomenon offers a virtual platform and placements where marketers could reach
a mass audience. Infopreneurs can build relationships, set up events and plan meeting with friends across the United States.
Gather.com
Gather is a social community for the mature audience. This unique social site was designed with friends and authors in mind. Infopreneurs can
join the social network and link with Borders bookstore to share their craft and passions.
Gather provides their members space to express their creativity, contribute thought, discuss books, enjoy art, commentary, or inspiration.
http://borders.gather.com/ http://books.gather.com
NCWC | page 13
LiveJournal.com
LiveJournal is an online journaling community, where people from around the world share stories, discuss topics and keep in touch with
friends. It's a free service that you can use for meeting people and creating bonds through writing and sharing. LiveJournal lets you express
yourself, share your life-story, and connect with friends online.
Xanga.com
The Xanga service (“Xanga”) is an online blog community. Members can join the Xanga community, share information, post blogs, and network
with others globally. Since Xanga’s network has a global appeal, network security and safety is always paramount. Users should beware. It is
important to protect your personal information.
360.Yahoo.com
Yahoo delivers a powerhouse platform where users can upload personal photos, create their profiles and socialize with others around the
globe. The site provides a rich collection of resources including communications tools, discussion forums and shopping services. Infopreneurs
can create blogs, post a blast (short journal) or share music.
Quechup.com
Owned and operated by iDate Ltd, Quechup.com is a dynamic site where people meet people, make new friends, socialize, play online games,
start a blog, or chat online. It’s a fun site if you need to get away from the hustle of the day.
Echoditto.com
Echoditto is an exciting online community that gives their members the ability to express their creativity through the use of emerging technolo-
gies. The site has a genuine voice on the internet and provides another source to support the infoprenuer community
Hi5.com
Hi5 provides a platform that supports established artists, lesser known artists, and the ordinary person who is searching for a platform to pub-
lish to a global audience. The social wonder claims more than 50 million members and growing. It is a global brand recognized and received by
the younger generation. Members who visit their site can create personal accounts and pages to connect with others.
iShoals.com
iShoals is online social network that is devoted to creating an online community that connects friends with friends. The site encourages people
to interact, socialize and contribute to their community.
Abebooks.com
Market your book with ABE. AbeBooks is an outstanding venue for authors. Their mission is to help their audience locate and purchase books
from booksellers around the world.
Librarything.com
LibraryThing is an online service to help authors and publishers catalog their books. Authors and publishers have the ability to access their book
catalog using mobile phone services. LibraryThing also connects readers with books, and provide recommendations for what to read next.
Club Penguin.com
Club Penguin is a fun, dynamic network for people of all ages. The social network provides the opportunity for members to interact with one
another in a virtual world.
Shelfari.com
Shelfari join users to a global community and allows book lovers to share their unique taste in books with peers. “Shelfari enables people pas-
sionate about books to create a virtual shelf to place your book.”
NCWC | page 14
Thank you
On behalf of NCWC, a special Thanks to Dean Alton B. Pollard III, and
the Howard University School of Divinity Staff, for supporting the National
Christian Writers Conference. Thank you Howard University (The Hub)
Bookstore staff, Genevieve Nixon, Brent E. Swinton, Ray and the Howard
University Gospel Choir.
To all Writers, Authors, Speakers and Panelists, thanks for participat-
ing and giving your talents and your time to help make this event successful.
We thank NCWC Volunteers, and our sponsors: Essence Publishing,
Top Book Sales, Kaizen Publication LLC, Irby Realty and Derek Younger.
Thanks, CRG Printing Company for a job well done. Last but not least,
a special thanks to everyone who came out to participate in the #1 Confer-
ence for Writers, Authors, and Speakers.
Blessings to you all!
Gwendolyn Irby, Director, NCWC
Sponsors
Graphic Design, Printing
and Office Supplies
http://www.crgbusiness.net
NCWC | page 15
Be Well Young Heart
By: Antonio Crawford
My pillow-case, drenched with tears
Sleepless nights and dreams interrupted by fear
But my life, is a living sacrifice
And my body. . .
Laying before the Master's shears
Despite my circumstances, I was born to endure adversity
Worthy is the Lamb that was slain
Created to give Him the Highest praise
He says, rest now, be still "It's Not Over."
The shears are still in the Master's hand.
Be well in mind, body, soul and spirit.
Be well my friends. Be well!
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Tax Preparation · Audit Preparation ·
Bookkeeping
Accounting System Training on Quickbooks, Peachtree
and more!
NCWC | page 19