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Executive Summary
EXECUTIVE SUMMARY
Overview
This report presents the results of the 2012 Capital Bikeshare Customer Use and Satisfaction Survey conducted for the Capital Bikeshare program (Capital Bikeshare). Capital Bikeshare, a program jointly owned and sponsored by the District of Columbia and Arlington County, VA and operated by Alta Bicycle Share, Inc., offers short-term use of more than 1,500 bicycles to registered members and day-pass users at more than 165 stations in the District of Columbia and Arlington County. Users register for an annual or 30-day membership and receive a Capital Bikeshare key that allows them to unlock a bike at any station. Users can return the bike to the same station or to any other station in the network, facilitating both return and one way trips. Capital Bikeshares management were interested in users experience with the program and exploring bikeshares impact on users travel patterns. The survey was conducted for four primary purposes:
Examine demographic characteristics of Capital Bikeshare users Examine use characteristics of Capital Bikeshare trips Examine travel changes made in response to Capital Bikeshare availability Examine users satisfaction with Capital Bikeshare features
The survey was administered online to registered Capital Bikeshare members. Capital Bikeshare staff sent an email to its approximately 18,000 members that informed them of the online survey and provided the link to the survey website. During the approximately one-month period that the survey website was active, 5,464 members completed the survey, for a total response rate of 31%.
Key Conclusions
Several overall conclusions related to the travel impacts and personal travel benefits of bikesharing rise to the top of importance. Capital Bikeshare members benefit through easier, faster access to destinations and access to a wider range of destinations Almost half of respondents had made a trip in the past month that they would not have made without bikeshare. Of these respondents, 64% said they would not have made the trip because it was too far to walk, so bikeshare broadened their travel destination options. Other respondents reported reasons related to characteristics of the destination or time of travel: no transit/inconvenient transit to the destination or at that time of day, limited/expensive parking at the destination, too much traffic at destination, or dont like to drive at that time of day. For these members, bikeshare expanded their easy and convenient travel options. More than half (56%) of recent bikeshare trips were for non-work purposes About 22% of respondents used bikeshare most recently for a social/entertainment trip and 13% made an errand/personal appointment trip. About four in ten recent trips were to go to work (19%) or go from work (19%).
A large share of Capital Bikeshare members increased their use of bicycling Eighty percent of survey respondents said they bicycled more often now than they did before joining Capital Bikeshare and 70% of respondents who increased bicycle use said Capital Bikeshare had been important in helping or encouraging them to ride more often. Capital Bikeshare availability influenced net reductions in auto use by program members Four in ten survey respondents drove a car less often and 94% of respondents who reduced driving indicated that Capital Bikeshare had been at least somewhat of a factor contributing to the reduction in driving. Thirty-eight percent of respondents who had access to a personal vehicle reduced their annual driving miles by an average of 523 miles annually. Based on this individual reduction, the 18,000 bikeshare members (in November 2011) reduce nearly 5 million driving miles per year. Bikeshare members appear to have shifted some trips to bicycle from taxi, transit, and walking More than half (56%) of respondents reduced their use of taxi, 47% ride Metrorail less often, and 39% reduced their use of bus since joining Capital Bikeshare. Bikeshare members who used Capital Bikeshare frequently reported the greatest reduction in use of non-bicycle modes A net 44% of respondents who said they bike more often reduced use of a car compared to a net 26% of those who had no change in bike use, a gap of 18 percentage points. The gap in percentage reduction was similar for use of taxi (16 percentage points) and Metrorail (17% points), and only slightly smaller for bus (13 points). On average, each Capital Bikeshare member saves $819 per year on personal travel cost Respondents reported saving an average of $15.75 per week on personal transportation costs as a result of their bikeshare use, about $819 over the course of the year. Across the estimated 18,000 Capital Bikeshare members in November 2011, the collective saving is almost $15 million each year. Respondents gave high marks to most bikeshare features More than three-quarters gave ratings of 4 or 5 (Excellent) to the Capital Bikeshare website, safety of stations, map at stations, and mechanical repair of bikes. Seventy-three percent rated the call center as a 4 or 5. Respondents were less satisfied with the nighttime lighting at stations; 58% gave a rating of 4 or 5 to this feature.
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The primary motivations for joining Capital Bikeshare were access and speed More than eight in ten (85%) respondents said they were motivated by the ability to get around more easily or more quickly. Two-thirds said they liked to bike or thought biking was a fun way to travel and 46% cited a desire to save money on transportation.
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vehicle or walked than were respondents generally. Respondents also were more likely than average to use a personal vehicle for a trip to a restaurant. Respondents whose last Capital Bikeshare trip was to go to a meeting were substantially more likely than other respondents to say they would use a taxi.
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Number of bikeshare members (November 2011) Bikeshare members with vehicle available (53%) Estimated annual VMT reduced per member Estimated total annual VMT reduced
On average, each Capital Bikeshare member saves $819 per year on personal travel cost Nearly all (90%) respondents thought Capital Bikeshare had saved them money. Two-thirds saved between one dollar and $20 per week, 25% saved more than $20. On average, respondents saved $15.75 per week, or about $819 over the course of the year. Across the estimated 18,000 Capital Bikeshare members in November 2011, the aggregate savings are nearly $15 million per year:
Number of bikeshare members (November 2011) Estimated annual cost saving per member Estimated total annual cost saving
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online map in the past month to locate a station to pick up or drop off a bike; 30% used the map one or two times, 22% had used the map between three and five times and 24% had used the map at least six times. A very large share (87%) of respondents said they were aware of the smart phone app called SpotCycle, with which members could locate Capital Bikeshare stations and learn if a bike was available at the station. Seventy-two percent had used the app. About four in ten respondents reported some problem with using Capital Bikeshare services A quarter (25%) said they had issues accessing a bike with the membership key, 24% said they had a mechanical issue with the bike, and 22% said they had an issue with a bike dock. Likelihood to encounter problems was connected to when respondents joined Capital Bikeshare and how often they used the service Respondents who joined in the early period of the program encountered more problems overall than have respondents who joined more recently. The percentage of respondents who reported each of these problems has since declined, but it is not possible to know if the decline reflects that the system has become more trouble-free or if it reflects more recent members shorter time exposure to the system. Respondents also were more likely to say they had encountered one or more of these issues if they were more frequent bikeshare users. More than half (55%) of respondents who made 11 or more Capital Bikeshare trips in the past month had encountered a problem with the service, compared with 37% of respondents who made just one or two Capital Bikeshare trips in the past month.
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