Entrepreneur

Tristan Walker's Challenge: 'How Can I Be the Best CEO I Can Be?'

He's a tech darling turned high-profile spokesman for diversity in Silicon Valley. But to truly succeed, he's rethinking everything.
Source: Photographed by Cody Pickens; Grooming: Preston Nesbit

The 40 or so students sitting before him nod. They’re assembled here at the Stanford Graduate School of Business for a class called Entrepreneurship from Diverse Perspectives, where female and minority entrepreneurs and investors are invited to speak. The hope is to cultivate an appreciation for the value of diversity among the country’s next business leaders.

If you’ve ever heard Tristan Walker speak, diversity was almost certainly the topic. A Stanford grad himself, he keynotes conferences on the subject. He’s been a fixture at SXSW. Almost any newspaper article, radio segment or magazine story about diversity in business (including, full disclosure, a few written by me) will quote Walker, if not focus on him almost exclusively. And it makes sense that he’d find himself in this position. After all, he’s the black man who rocked his way through some of tech’s hottest companies, raised $33.3 million to launch a startup of his own and then, like an action-movie hero who just leaped across a chasm, immediately started pulling other people across with him. “You gotta succeed,” he implores the students. “If you’re not succeeding, you’re not recruiting anybody.” He’s good at this: natural, earnest, and yet never lecturing. He makes people want to succeed. And in turn, they want him to succeed. Because his success is their success. His success makes more success possible. 

But later, during a one-on-one conversation, Walker confesses that this role has been weighing heavily on him. “I have this kind of internal conflict, where it’s like, Tristan, you can’t mess this up,” he says. Every entrepreneur feels that at some point, of course. Most feel it damn near all the time. But he has the unique challenge of feeling many other people’s hopes on his shoulders. If his success is their success, then is his failure their failure?

Related: A CEO's Main Focus Should Be Improving Company Culture

Because here’s the thing: He still has a lot of work to do. His company is a grooming startup Yes, sales have been strong. While he cautions that 2017 isn’t over yet, revenue is up 200 percent from last year. And yet, he says, “we’re in this weird purgatory.” Early-stage investors want to see “explosive growth,” and private equity investors tell him they want to see a profitable company before putting in cash. It’s the kind of position that doesn’t exactly inspire any entrepreneur to take a victory lap yet. “Which makes it even more important that we focus on our business discipline and execution,” he says. 

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